The Charismatic Organization: Eight Ways to Grow a Nonprofit That Builds Buzz, Delights Donors, and Energizes Employees

by Shirley Sagawa; Deborah Jospin; Foreword by: Jonathan M. Tisch

ISBN13:
9780470391570
ISBN10:
047039157X
Format: eBook
Copyright: 2008-09-01
Publisher: Jossey-Bass
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Summary

The authors offer a framework that allows organizations to go beyond quick fixes and fundraising strategies to a broader paradigm that encompasses community and organization building. What if every person involved with an organization was fully engaged and shared a common goal? What if the efforts of a relatively small ring of staff and board members were amplified by everyone touched by the organization, including current and former volunteers, staff, board members, clients, constituents, funders and supporters? That, the authors show, is the way a charismatic organization operates. The book provides numerous examples of how successful organizations have made this shift, as well as action steps that all organizations can take to perform better.

Foreword
Acknowledgments
The Authors
Organizations with Charisma: An Introduction
Beyond Charismatic Leaders
Old Paradigms
What Makes a Charismatic Organization?
How Social Capital Builds Charisma
City Year's Social Capital
Defi ning Social Capital
The Power of Social Capital
Lessons from the Progressive Era
Today's Nonprofi t Environment
Building a Charismatic Organization: A Strong Core
Mission Motivation
Mission Matters
A Compelling Mission
Infusing the Mission: Honest Tea
Unity Through Purpose: Tufts University
Lessons for Leaders
Can-Do Culture
What Is Culture?
Why Culture Matters
The Impact of Culture on Performance
Where Culture Comes From: The OPX Story
Communicating Culture: City Year
Lessons for Leaders
Data-Driven Decision Making
Data Matters
Data-Driven Culture
A Road Map and Other Tools
Evaluation
Lessons for Leaders
Purposeful Innovation
Innovation
Disruptive and Sustaining Innovation
Why Innovate
Challenges for Nonprofi t Innovators
Building the Capacity for Innovation
One Organization's Innovation Process: Citizen Schools
Systems for Innovation
Lessons for Leaders
People-Focused Management
The Power of People
Hiring the Right People
The Wrong People
Keeping the Right People
Volunteers
The Board
Lessons for Leaders
Using Charisma: Growing a Community of Support
Compelling Communications
Why Communication Matters
The Right Tools
Getting the Story Right: Raw Materials
Getting the Word Out: Tools for Communicating
Make the Offi ce Speak
Lessons for Leaders
Active Outreach
Reaching Out
Making Connections
Welcoming Visitors: Lessons from Religious and Education Institutions
A Model Visitors Program: City Year
Lessons for Leaders
Meaningful Involvement
Involvement with Meaning
Involvement Strategies
Lessons for Leaders
Lessons for Leaders: Concluding Thoughts
Notes
Index
Table of Contents provided by Publisher. All Rights Reserved.

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