What is included with this book?
List of Tables, Figures and Illustrations | p. vii |
Acknowledgements | p. viii |
Notes on Contributors | p. ix |
Introduction | p. 1 |
History of Children's Consumption | |
Valves of Adult Desire: The Regulation and Incitement of Children's Consumption | p. 17 |
Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige Leker (Proper Toys) | p. 31 |
The Books That Sing: The Marketing of Children's Phonograph Records, 1890-1930 | p. 46 |
Theory and Method in Research on Children's Consumption | |
Commercial Enculturation: Moving Beyond Consumer Socialization | p. 63 |
Subjectivities of the Child Consumer: Beings and Becomings | p. 80 |
Researching Things, Objects and Gendered Consumption in Childhood Studies | p. 94 |
Practices of Contemporary Marketers | |
Children's Virtual Worlds: The Latest Commercialization of Children's Culture | p. 113 |
Creating Long-lasting Brand Loyalty - or a Passing "Craze"?: Lessons from a "Child Classic" in Norway | p. 130 |
The Cute, the Spectacle and the Practical: Narratives of New Parents and Babies at The Baby Show | p. 146 |
Social Contexts of Children's Consumption | |
The Stuff at Mom's House and the Stuff at Dad's House: The Material Consumption of Divorce for Adolescents | p. 163 |
The Dao of Consumer Socialization: Raising Children in the Chinese Consumer Revolution | p. 178 |
"Those Who Have Less Want More. But Does It Make Them Feel Bad?": Deprivation, Materialism and Self-Esteem in Childhood | p. 194 |
Childhood Identities and Consumption | |
Branded Selves: How Children Relate to Marketing on a Social Network Site | p. 211 |
"Hello - We're Only in the Fifth Grade!!": Children's Rights, Inter-generationality and Constructions of Gender in Public Discourses About Childhood | p. 228 |
"One Meets Through Clothing": The Role of Fashion in the Identity Formation of Former Soviet Union Immigrant Youth in Israel | p. 244 |
Index | p. 259 |
Table of Contents provided by Ingram. All Rights Reserved. |
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