The main focus of this book is to identify the social and cultural impact of television on the psychosocial development of children growing up in a constantly changing multicultural society. The book analyzes major media organizations and projects policies, practices and research directions for the future.

Introduction
Television as a Worldwide Cultural Tapestry
PART ONE: TELEVISION AND THE DEVELOPING CHILD IN A MULTIMEDIA WORLD - John P Murray
The Developing Child in a Multimedia Society - Catherine N Doubleday and Kristin L Droege
Cognitive Developmental Influences on Children's Understanding of Television - Marguerite Fitch, Aletha C Huston and John C Wright
From Television Forms to Genre Schemata
Children's Perceptions of Television Reality - Patricia Marks Greenfield et al
The Program-Length Commercial
A Study of the Effects of Television//Toy Tie-Ins on Imaginative Play - Dorothy G Singer
Creativity of Children in a Television World - James A Anderson and Milton E Ploghoft
Children and Media in Media Education - Gordon L Berry
The Medium of Television and the School Curriculum
Turning Research into Classroom Practice
PART TWO: TELEVISION AND THE DEVELOPMENT OF A CHILD'S WORLDVIEW - George Comstock
The Medium and the Society
The Role of Television in American Life - Bradley S Greenberg and Jeffrey E Brand
Cultural Diversity on Saturday Morning Television - Edward L Palmer, K Taylor Smith and Kim S Strawser
Rubik's Tube
Developing a Child's Television Worldview - Richard L Allen
Conceptual Models of an African-American Belief System
A Program of Research
PART THREE: TELEVISION AND THE DEVELOPMENT OF A CHILD'S UNDERSTANDING OF DIVERSE POPULATIONS - Sherryl Browne Graves
Television, the Portrayal of African Americans, and the Development of Children's Attitudes - Haney Geiogamah (Kiowa) and D Michael Pavel (Skokomish)
Developing Television for American Indian and Alaska Native Children in the Late 20th Century - Darrell Y Hamamoto
They're So Cute When They're Young
The Asian-American Child on Television - Federico A Subervi-V[ac]elez and Susan Colsant
The Television Worlds of Latino Children - Nancy Signorielli
Television, the Portrayal of Women, and Children's Attitudes - Peter M Kovaric
Television, the Portrayal of the Elderly, and Children's Attitudes - Elaine Makas
Changing Channels
The Portrayal of People with Disabilities on Television
PART FOUR: FUTURE PERSPECTIVES ON PROGRAMS FOR CHILDREN - Dale Kunkel
Policy and the Future of Children's Television - Gordon L Berry
Public Television Programming and the Changing Cultural Landscape - Horst Stipp
The Challenge to Improve Television for Children
A New Perspective - Geraldine Laybourne
The Nickelodeon Experience - Joy Keiko Asamen
Epilogue
What Children Learn from Television and How They Learn It

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