China Goes West Everything You Need to Know About Chinese Companies Going Global

by Backaler, Joel

• ISBN13: 9781137410122
• ISBN10: 1137410124
• Format: Hardcover
• Copyright: 2014-05-06
• Publisher: Palgrave Macmillan

Summary

China's corporate champions have arrived. Consumers around the world are typing on Lenovo computers, storing food in Haier refrigerators and speaking on Huawei mobile phones. But how did products from these Chinese companies enter our daily lives?
China Goes West presents an unrivalled overview of Chinese companies' expansion into developed economies and the opportunities and challenges it brings. Through detailed research, engaging case studies and exclusive interviews with senior executives, Backaler tells the story of why and how Chinese companies invest internationally - providing much-needed insight into these firms and their rise. The author concludes with practical advice for governments, companies and societies in China and the West to minimize the concerns and maximise the benefits of Chinese investment.
China is going West. Its firms will irrevocably reshape the global business landscape. This book is an essential introduction to the new future landscape of the world economy.

Author Biography

Joel Backaler is head of Asia Pacific Operations for Frontier Strategy Group in Singapore, an award winning business blogger (TheChinaObserver.com) and writer for a variety of business publications. Joel works in the intersection of Eastern and Western business, a Mandarin speaker and strategy consultant, he has experience of providing Chinese executives recommendations how to expand overseas and explaining to Western executives how they can further expand into China's many markets. Joel spent the first half of his career working with Asian companies as a Fulbright scholar in Taiwan, and late in Beijing working directly with the CEO of a Chinese version of Twitter before working as an internal consultant for Chinese state-owned enterprises (SOEs) preparing for overseas stock market listings. At the Frontier Strategy Group he personally partners with regional CEOs of Asia for Fortune 500 US and European companies.

Table of Contents

1. An Introduction to Chinese Companies
2. Fleeing the Great Game
3. The Unprepared
4. The Assets
5. The Explorers and Buyers
6. The Danger
7. The Opportunity
8. The Response