Chinafy Why China is leading the West in innovation and how the rest of the world can catch up

by Hutchins, Joanna

• ISBN13: 9789815044508
• ISBN10: 9815044508
• Format: Hardcover
• Copyright: 2024-01-23
• Publisher: Marshall Cavendish Business

Summary

Ten key principlesfor innovationthat Chinese businesses have been quietly and successfully implementing for years.

Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation. The truth is surprising: China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on what’s already been done and pushing ahead.

While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel – by copying China’s playbook!

Chinafy distills the key lessons from China to unlock business potential anywhere in the world. These lessons serve as catalysts for how to “Chinafy” innovation for growth. Taking a deep dive into the workings of China’s most successful brands – from Haier to ByteDance – author Joanna Hutchins reveals what it takes to get ahead in the world of business and innovation.

Author Biography

Award-winning CEO Joanna Hutchins has spent the last 15 years empowering global consumer brands and Fortune 500 companies to innovate and expand their strategies for the Asia-Pacific market. Her career in brands and marketing has been vast, beginning in New York City where she won multiple Effie Awards from the American Marketing Association (AMA) for her cutting-edge campaigns. She moved to Bangkok, Singapore, and finally Shanghai, where she has lived since 2010. Joanna continues to help major global brands create more compelling identities to stay relevant in the ever-evolving Asia context.

Table of Contents

Contents
Chapter 1It’s Time to Start Copying China7
•“The Future Is Already Here, It Is Just Very
Unevenly Distributed”7
•Innovation Is an Arms Race10
•It’s Time to Copy China14
•9 Catalysts to Chinafy Business15

Chapter 2How Did China Emerge as a Global
Innovation Leader? A Brief History17
•Workshop to the World19
•Made in China... for China24
•The New Landscape of Business28
•Behind the China Curtain32

THE CHINAFY CATALYSTS

Chapter 3Solve the Innovator’s Dilemma36
•Ambidextrous Innovation at the World’s Most
Valuable Unicorn, ByteDance42
•“Explore” Innovation at ByteDance44
•ByteDance Delivers Exploit Innovation with
Growth Hacking51
•Ambidextrous Operations at ByteDance58
•How to Export This Catalyst and Chinafy60

Chapter 4Become a Bridge Builder69
•Alibaba Builds a Bridge for Ecommerce71
•Social Commerce77
•How to Export This Catalyst and Chinafy80

Chapter 5Think Like a Futurist86
•The Future of Drones88
•The Future of Tea in China94
•The Future of Social Influencers100
•How to Export This Catalyst and Chinafy103

Chapter 6Architect New Value Constellations111
•WeChat: World’s Most Powerful ValueConstellation?115
•Hema and New Retail Create a Powerful New
Value Constellation for Grocery125
•How to Export This Catalyst and Chinafy133

Chapter 7Embrace Small “s” Strategy139
•Creating the World’s Largest Appliance Company141
•Cool, Not Cold: Small “s” Strategy in Action146
•How to Export This Catalyst and Chinafy151

Chapter 8Drive Reverse Innovation156
•Medicine for the Masses159
•Smart Phones and Smart Living Democratized161
•Chinese EV Poised for Global Domination165
•Agriculture Joins the Digital Revolution169
•How to Export This Catalyst and Chinafy173

Chapter 9Datafy to Accelerate Business179
•Tech Startup or Beverage Company?181
•Data Hungry “New Retail” Makes Fast Food Smart184
•Data-Driven Technology Enables Delivery in Minutes188
•With Data as Strategy, Fast Fashion Becomes
Real-Time Retailing191
•How to Export This Catalyst and Chinafy195

Chapter 10Collapse Time203
•Leaving Competitors in the Dust205
•Sprinting to Success208
•Nio Challenges the Automotive Industry210
•How to Export This Catalyst and Chinafy215

Chapter 11Harness Fusion, Unleash New Potential221
•Yatsen: The Beauty Tech Game Changer223
•How to Export This Catalyst and Chinafy235

A LOOK AHEAD

Chapter 12The Future for China Growth and the
Chinafy Catalysts242
•Embracing Learnings to Chinafy242
•China Aims for Global Innovation Domination246
•Change in China Is the Only Constant250
•Why We Must Still Watch and Learn from China255