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9782888930952

Choosing Color for Logos & Packaging Solutions for 2D and 3D Designs

by ;
  • ISBN13:

    9782888930952

  • ISBN10:

    2888930951

  • Format: Paperback
  • Copyright: 2010-02-01
  • Publisher: Rockport Publishers
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List Price: $30.00

Summary

Featuring hundreds of designs,Choosing Color for Logos and Packagingis not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color. Color is a powerful and extremely important decision in any design because it impacts legibility, promotes an emotional response, and greatly influences the overall aesthetic of a piece. Because of this, color plays a major role in determining the success of a design, so getting it right is imperative. Each design featured includes details on its color scheme and associative color response, along with elements such as typography, overall style, and key features that set the piece apart. The result is an invaluable guide, which offers readers a comprehensive overview in a concise, quick-hit format that can be digested quickly. This is a book that no designer should be without.

Author Biography

John T. Drew is Associate Professor at California State University and Sarah A. Meyer is an Assistant Professor at California State Polytechnic University, Pomona. They live in California.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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