Church Marketing 101 : Preparing Your Church for Greater Growth

by Reising, Richard L.

• ISBN13: 9780801065927
• ISBN10: 0801065925
• Format: Paperback
• Copyright: 2006-01-01
• Publisher: Baker Books

Summary

Demystifies basic marketing principles for churches and evaluates biblical principles for outreach so ministries can uncover and fix roadblocks that keep them from reaching out.

Author Biography

Richard L. Reising is a recognized authority on church marketing and branding. He is founder and president of Artistry Marketing Concepts, an organization based in Dallas, Texas, that helps churches and ministries make wise use of marketing, design, and technology. He has helped hundreds of ministries in the United States and worldwide through speaking engagements and training seminars.

Table of Contents

Introduction	11	(6)
What Is Church Marketing?	17	(16)
The Premise
The Definition of Marketing
A Biblical Foundation for Marketing
A Biblical Charge for Marketing
Moving Forward
How Marketing Affects Every Area of Your Church	33	(28)
Where Perception Comes From
Reading between the Lines
Church Marketing Gone Wrong
Stumbling Blocks and Building Blocks
Moving Forward
Perceiving Their Perception	61	(16)
Man Looks on the Outside
Processing Perspective
Sitting in Their Seat
Re-engineering the Church Promotion Process
Moving Forward
Understanding Your Target Markets	77	(20)
The Biblical Foundation for Target Marketing
Dealing with Demographics
Basic Human Needs
Calculating Psychographics
Lingering with the Masses
Moving Forward
Fundamentals of Growth	97	(18)
Where Growth Comes From
Origins of Lateral Growth
Origins of Vertical Growth
The Value of Value
Moving Forward
Creating an Atmosphere That Fosters Growth	115	(22)
Setting the Atmospherostat
Ministry from the Outside In
Spiritual Signposts
Creating a Ministry Pattern
Moving Forward
Marketing Secrets of the Big Boys	137	(18)
Students of Culture
Nailing the Perceived Need
Living in an Experiential World
Different Strokes (Segmentation)
Moving Forward
The Branding Iron	155	(20)
Spies and Strategies
The Essence of Branding
Shaping Iron
Where Design Fits In
Communication Is Only Everything
Moving Forward
A Vision for the Future	175	(14)
Preparing to Be Visionary
Knowing Your Destiny
Making It Plain
Moving Forward
Putting It All Together	189	(18)
Diagnosing Your Today
Building a Bridge
Essential Action Items
Moving Forward
Notes	207