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9780750657105

CIM Coursebook 02/03: Strategic Marketing Management: Planning and Control

by ;
  • ISBN13:

    9780750657105

  • ISBN10:

    0750657103

  • Format: Paperback
  • Copyright: 2003-01-01
  • Publisher: Elsevier Science & Technology
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List Price: $31.95

Summary

Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: * Co-written by the CIM Senior Examiner for the Strategic Marketing Management module * CIM approved content for this year's course * Approved by the CIM Chief Examiner * Updated material and cases to keep you up to speed with the latest developments Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Table of Contents

Preface
Market-led planning and the strategic marketing process
External analysis
Internal analysis - assessing corporate capabilities
Auditing tools
Financial analysis and techniques for developing a view of the future
Strategic intent
Creating strategic advantage
Developing a specific competitive position
Appendices - Guidance on examination preparation
Answers and debriefings
Curriculum information
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

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