Virtually all organizations gauge spending in terms of return on investment, and information technology (IT) tops the investment list as both the largest and most frustrating for senior executives. This essential book is a practical guide for the seasoned IT executive, providing real-world examples of CIOs who have succeeded in mastering the blend of business and technology responsibilities. CIOs, CFOs, and IT business managers will benefit from the new edition's material on outsourcing, managing the environmental impact of technology, Cloud and SOA platforms, and managing technology in the public sector.

Joe Stenzel has worked as editor in chief of the Journal of Strategic Performance Management and Cost Management, and two Warren, Gorham, and Lamont periodicals since 2000. He has written or co-written four other books for John Wiley & Sons: Essentials of Cost Management, From Cost to Performance Management, CFO Survival Guide, and Lean Accounting.

Preface	p. ix
About the Contributing Authors	p. xix
Freedom with Fences: Robert Stephens Discusses CIO Leadership and IT Innovation	p. 1
The CIO Leadership Paradox	p. 1
The Fences	p. 5
Rules and Innovative Augmentation	p. 13
The CIO and Enterprise Culture	p. 16
Radical Transparency	p. 20
Proactive Risk Practices	p. 23
The CIO and the Customer	p. 26
The IT Organization	p. 34
Notes	p. 39
why Does IT Behave the Way It Does?	p. 41
Making Sense of IT Business Management	p. 41
Putting the Pieces Together	p. 63
Changing the Way IT Behaves	p. 86
Notes	p. 97
Cloud Computing and the New Economics of Business	p. 99
A Combination of Technologies Create Cloud Computing	p. 100
Some Working Definitions of Cloud Computing	p. 101
Cloud Computing Has Three Component Layers	p. 102
Implications of the Transition to Cloud Computing	p. 104
A Business strategy Based on Agility	p. 108
Using the Cloud for Business Advantage	p. 111
Business Applications with the Greatest Potential	p. 112
Cloud Risk Considerations	p. 115
Cloud Cost Considerations	p. 118
Case study: Selling ôDesigner Chocolatesö	p. 120
Desirable Characteristics of New IT Architecture	p. 123
Public Clouds, Private Clouds, and Hybrid Clouds	p. 124
Issues to Consider When Thinking about Private Clouds	p. 128
The Cloud is a Platform for Managing Business processes	p. 131
Automate Routine Processes, Focus People on Handling Exceptions	p. 134
Four Technologies Enable Responsive Business Processes	p. 136
Notes	p. 139
Leading with Green: Expanding the CIO's Role in Eco-Efficient Information Technology Adoption	p. 141
What Is Green IT?	p. 144
Who Cares about Green IT?	p. 146
Green IT: A Quickly Maturing Management Discipline	p. 147
Common Challenges Presented by Green	p. 159
Role of Public Policy	p. 165
Role of the CIO	p. 167
Risks and Common Mistakes to Avoid	p. 171
Summary	p. 173
Notes	p. 174
Sustainability, Technology, and Economic Pragmatism: A View into the Future	p. 177
Sustainability	p. 177
Globalization, Decentralization, and Sustainability	p. 179
Future Opportunities for Improving Global IT Sustainability	p. 187
Mobility	p. 203
Ubiquity: Pervasive Computing, Ubiquitous Sensors, and Ad Hoc Communications	p. 212
Energy: Smart Buildings, Renewables, and Campus Sustainability	p. 215
Physical Security and Information Assurance	p. 217
Integrating Sustainability into Strategic Planning	p. 220
The Future Lies before Us	p. 232
Notes	p. 233
How to Measure and Manage Customer Value and Customer profitability	p. 237
The Rising Need to Focus on Customers	p. 238
A Foundation for Customer Portfolio Management	p. 245
Distinguishing High from Low Economic Customer Value	p. 255
Measuring Customer Lifetime Value	p. 262
Balancing Shareholder Value with Customer value	p. 269
The CFO and CIO Must Shift Emphasis	p. 275
Appendix 6A: Activity-Based Costing is a Cost Reassignment Network	p. 280
Notes	p. 282
Evolution of Networks into Networking	p. 285
Evolution of Networks into Networking: Computational, Data, Business, and Personal	p. 285
Advances in Computational and Data Networks	p. 289
Advances in Storage and Data Networks	p. 291
Business Impacts of Business Networking	p. 295
Business Impacts of Social Networking	p. 299
Virtual Worlds: Second Life	p. 302
Democratization and Socialization of Information	p. 306
The Wisdom of Crowds?	p. 309
The New Reality	p. 311
Adapting to the New Reality	p. 315
Role of IS/IT in Adapting to the New Reality	p. 317
Notes	p. 320
About the Editor	p. 327
Index	p. 329
Table of Contents provided by Ingram. All Rights Reserved.

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