The Circuit of Mass Communication Media Strategies, Representation and Audience Rece

by David Miller; Jenny Kitzinger; Peter Beharrell

• ISBN13: 9780803977020
• ISBN10: 0803977026
• Format: Hardcover
• Copyright: 1998-04-14
• Publisher: Sage Publications

Summary

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.

Table of Contents

Acknowledgments	vii
1 Introduction	1	(12)
Jenny Kitzinger
David Miller
2 The AIDS Public Education Campaign, 1986-90	13	(33)
David Miller
Kevin Williams
3 News Variations	46	(22)
Peter Beharrell
4 AIDS and Television News	68	(23)
David Miller
Peter Beharrell
5 AIDS on Television: Form, Fact and Fiction	91	(32)
David Miller
6 Sourcing AIDS News	123	(24)
David Miller
Kevin Williams
7 Producing AIDS News	147	(20)
Kevin Williams
David Miller
8 Media Impact on Public Beliefs about AIDS	167	(25)
Jenny Kitzinger
9 Resisting the Message: The Extent and Limits of Media Influence	192	(21)
Jenny Kitzinger
10 AIDS, the Policy Process and Moral Panics	213	(10)
David Miller
Jenny Kitzinger
11 Conclusion	223	(5)
Jenny Kitzinger
David Miller
Appendix: A Note on Method and Sample	228	(3)
References	231	(11)
Index	242