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9780393353341

Citizen Coke: The Making of Coca-Cola Capitalism

by
  • ISBN13:

    9780393353341

  • ISBN10:

    0393353346

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2016-12-06
  • Publisher: W. W. Norton & Company

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Supplemental Materials

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Summary

By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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