City Branding Theory and Cases

by Dinnie, Keith

• ISBN13: 9780230241855
• ISBN10: 0230241859
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-01-15
• Publisher: Palgrave Macmillan

Summary

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Author Biography

Dr KEITH DINNIE has lectured and consulted widely in the UK, Europe and Asia. He has taught on the Strathclyde International MBA, a world-class programme offered by one of the few business schools in the world to hold triple accreditation from AMBA, EQUIS, and AACSB. His research and consultancy work includes projects conducted on behalf of William Grant& Sons, Euro RSCG advertising agency, Landor Associates, Burson-Marsteller, Diageo, Halifax Bank of Scotland, and the Trade Council of Iceland. He is a popular seminar presenter and has delivered workshops and seminars for participants from organizations such as Heineken, Sara Lee, Sony Pictures Home Entertainment, Sofitel Hotels, SC Johnson, and Reckitt Benckiser, and the Trade Council of Iceland.

Table of Contents

Preface; K.Dinnie
Foreword; B.Baker
PART I: THEORY
Introduction to the Theory of City Branding; K.Dinnie
Branding the City as an Attractive Place to Live; A.Insch
City Branding and Inward Investment; A.C.Middleton
City Branding and the Tourist Gaze; G.Hospers
City Branding Partnerships; S.van Gelder
City Branding and Stakeholder Management; A.Stevens
Paradoxes of City Branding and Societal Changes; C.Ooi
City Branding through Food Culture – Insights from the Regional Branding Level; R.Tellstrom
City Branding and Sustainable Urbanism; J.Braiterman
Online City Branding; M.Florek
PART II: CASES
Introduction to the Practice of City Branding; K.Dinnie
The City Branding of Accra; A.Ebow Spio
The City Branding of Ahmedabad; S.Nair
Athens City Branding and the 2004 Olympic Games; M.Fola
The City Branding of Barcelona: A Success Story; J.C.Belloso
Chongqing's City Branding – The Role of Graphic Design; F.Lau& A.Leung
Edinburgh City Branding; K.Wardrop
The Hague, International City of Peace and Justice; B.Hulleman& R.Govers
Kuala Lumpur City Branding; G.Musa& T.C.Melewar
Lisbon City Branding; J.Freire
The City Branding of Montevideo; P.Hartmann
New York City Branding; P.Bendel
Paris City Branding; J.Kapferer
Seoul City Branding; K.Y.Kyung
The City Branding of Hong Kong; T.Loo
Strategic Planning Director for China at Mediaedge:cia
Sydney City Branding; G.Parmenter
Tokyo's City Brand; R.Kelts
Wollongong City Branding; G.Kerr