Clarifying Communication Theories A Hands-On Approach

by Stone, Gerald; Singletary, Michael; Richmond, Virginia P.

• ISBN13: 9780813802923
• ISBN10: 081380292X
• Edition: 1st
• Format: Paperback
• Copyright: 1999-03-22
• Publisher: Wiley-Blackwell

Summary

A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more recent article that can be assigned. Instructors can use the book as a core text supplemented with readings and lectures, or as a supplement.

Author Biography

Gerald Stone received his PhD in mass communication from Syracuse University and is professor and director of graduate studies in the College of Mass Communication and Media Arts at Southern Illinois University at Carbondale. Formerly dean of the College of Communications and Fine Arts, Dr. Stone also chaired the journalism program at the University of Memphis. Michael Singletary received his PhD in journalism at Southern Illinois University at Carbondale and is presently professor and associate dean of the Graduate School at the University of Tennessee at Knoxville. Virginia P. Richmond received her PhD in speech communication at the University of Nebraska at Lincoln. Dr. Richmond is a professor in the Department of Communication Studies and is the coordinator of Communication Extended Learning Programs at West Virginia University in Morgantown.

Table of Contents

Preface	vii
PART ONE --- Theoretical Foundations
Communication theory: An introduction	1	(11)
Social construction: The human element in theory building---	12	(7)
Edward Caudill
Doing journal synopses	19	(7)
Communication models	26	(10)
Media-use inventory	36	(11)
PART TWO --- Human Communication
The human communication process	47	(8)
Misconceptions about human communication	55	(8)
Communication quietness and anxiety	63	(11)
Communication competence	74	(9)
Perceptions of the source	83	(10)
Selectivity and the communication process	93	(8)
Establishing interpersonal relationships	101	(8)
Power and interpersonal influence	109	(7)
Disagreement and conflict	116	(9)
Communication in the organizational setting	125	(7)
Communication, people and change	132	(8)
Coorientation: The other matters---	140	(13)
Donna Besser
PART THREE --- Mass Communication
Two-step flow	153	(12)
Information diffusion	165	(8)
Gatekeeping	173	(8)
Cognitive dissonance	181	(9)
Attitudes and attitude change	190	(9)
Uses and gratifications---	199	(10)
Carolyn A. Lin
McLuhan's legacy	209	(10)
Knowledge gap	219	(12)
Agenda-setting and communication ``truths''	231	(8)
Principle of relative constancy	239	(11)
Cultivation	250	(9)
Spiral of silence	259	(8)
Third-person effect---	267	(9)
Stephen A. Banning
Framing and priming effects---	276	(15)
Lyombe Eko
PART FOUR --- Research Methods
Reliability, validity and sampling	291	(11)
Survey research	302	(10)
Experiments	312	(11)
Content analysis	323	(11)
Qualitative research---	334	(12)
Sandra Bowman Damico
Name Index	346	(7)
Subject Index	353