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9780754612698

Cleared for Take-Off: Structure and Strategy in the Low Fare Airline Business

by
  • ISBN13:

    9780754612698

  • ISBN10:

    0754612694

  • Format: Hardcover
  • Copyright: 2002-07-28
  • Publisher: Routledge

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Summary

Cleared for Take-Off is a comprehensive and topical study of the international low fare airline (LFA) business, its market and industry context and the structures and strategies of its main protagonists.

Author Biography

Thomas C. Lawton is Senior Lecturer in Strategic Management at Imperial College Management School, University of London. He holds degrees from University College Cork and the London School of Economics and has a doctorate from the European University Institute

Table of Contents

List of Tables
vi
List of Figures
vii
Acknowledgements viii
Abbreviations x
Prologue: Setting the Scene
1(10)
Liberalising Europe's Air Ways
11(24)
The Emergence of Low Fare Competitors in Europe
35(22)
Structure and Competition in the European Airline Industry
57(16)
Getting the Balance Right: Price-Based Competition and the Cost-Service Trade-Off
73(18)
Leader of the Pack: The Ryanair Model
91(22)
The Contenders: Competing Low Fare Carriers in Europe
113(26)
Trans-Atlantic Lessons
139(28)
The Global Emergence of Price-Based Competitors
167(20)
Epilogue: The Way Ahead for Low Fare Airlines
187(18)
Appendix 205(4)
Bibliography 209(10)
Index 219

Supplemental Materials

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