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9781111130893

The CLIA Guide to the Cruise Industry

by
  • ISBN13:

    9781111130893

  • ISBN10:

    1111130892

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2010-05-14
  • Publisher: Delmar Cengage Learning

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Summary

THE CLIA GUIDE TO THE CRUISE INDUSTRY is the definitive resource for those who need to understand the contemporary cruise industry. This is the official book of the Cruise Lines International Association (CLIA), to which 90 percent of the world's cruise lines belong. This authoritative text is designed to support CLIA's highly regarded certification program while covering all the essential aspects of today's cruise industry, from sales and marketing to operations. Written by noted travel authority Marc Mancini in a style that provides an enjoyable learning experience for readers, the book blends definitions, statistics, anecdotes, observations, and examples into an entertaining and informative look at the cruise industry. Chapters contain objectives, key terms and phrases, photographs and illustrations. Questions for discussion challenge readers to test their understanding of the material in each chapter, and the activities at the close of each chapter encourage them to take a hypothetical situation and develop a creative solution. THE CLIA GUIDE TO THE CRUISE INDUSTRY gives readers an up-close and realistic look at one of the true travel success stories of our time.

Author Biography

Marc Mancini teaches Travel at West Los Angeles College and is one of the travel industry's best-known speakers, educators, and consultants. Dr. Mancini and his team have conducted major projects for, among others, American Express, Marriott, Holland America, Norwegian Cruise Line, Lufthansa, AAA, CLIA, and the Hawaii Visitors and Convention Bureau. He has written or produced 12 books, 31 videos, 27 websites, and more than 200 articles and has appeared on CNN, ABC's Good Morning America, and Showtime. Dr. Mancini, who holds an MA, MS, and Ph.D., was named Educator of the Year by the International Society of Travel and Tourism Educators. He resides in Brentwood, California.

Table of Contents

Preface
Introduction
Definitions and Beginnings
The Arrival of Leisure Sailing
The Luxury Palaces
The Birth of Contemporary Cruising
Modern Cruising Develops
Cruising Today
Questions for Discussion
Activity
Who Cruises--and why
Why People Cruise
Niche Cruising
Cruise Prices
Roadblocks to Purchase
Questions for Discussion
Activity
The Anatomy of a Cruise Ship
Styles of Ships
Sizing Ships
Ship Facilities
Cruise Staterooms
Reading a Deck Plan
Miscellaneous Considerations
Questions for Discussion
Activity
The Cruise Experience
Before You Buy
On the Way to Your Cruise
Onboard the Ship
Departure
A Day at Sea
A Day in Port
The Last Night and the Following Day
Miscellaneous Thoughts
Questions for Discussion
Activity
Who's who in Cruising
Sea-Based Operations
Land-Based Operations
Travel Agencies
The Travel Agency Business
Kinds of Travel Agencies
Associations and Training
Working for the Cruise Lines
Questions for Discussion
Activity
The Pre-, Post-, and Off-Ship Cruise Experience
Precruise Packages
Cruise Itineraries
Intermediary Port Stops and Shore Excursions
Categories of Shore Excursions
Postcruise Packages
Port Experiences and Client Types
Questions for Discussion
Activity
Bonus Activity
The Geography of Cruising
Cruising North America
Cruising Europe
Cruising the Rest of the World
Repositioning Cruises
Some Miscellaneous Thoughts
Questions for Discussion and Activity
Profiling the Lines
The Cruise Lines Themselves
Trade Publications
Trade Shows
Consumer Publications
Video and The Internet
The Internet for Research
CLIA's Education and Certification Programs
General Patterns
Generalized Versus Niche Cruise Lines
Small Ships
The CLIA Member Cruise Lines
Questions for Discussion
Selling Cruises
Who Buys Cruises
The Cruise Sales Process
Opening the Sale
Qualifying the Client
Qualifying Questions
Recommending a Vacation
The Cruise Brochure
Web Sites
Overcoming Barriers
Adding Value
Getting the Business
The Nuts and Bolts of a Reservation
Following Up
Questions for Discussion
Cruise Marketing, Groups, and Incentives
Definition
The Elements of Marketing
Marketing Plans
Groups
Incentives
A Final Note
Questions for Discussion
Activity
Key Addresses: CLIA Member Cruise Lines
Key Addresses: Associations
Bibliography
Glossary
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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