Click What Millions of People Are Doing Online and Why it Matters

by Tancer, Bill

• ISBN13: 9781401323042
• ISBN10: 1401323049
• Format: Hardcover
• Copyright: 2008-09-02
• Publisher: Grand Central Publishing

Summary

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information-and what all of that says about who we are. As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet-leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

Table of Contents

PPC - porn, pills, and casinos	p. 13
Getting to what we really think	p. 33
Prom in January	p. 49
Failed resolutions and the false hope syndrome	p. 69
Celebrity worship syndrome	p. 87
What are you afraid of? : and other telling questions	p. 101
Web Who.0	p. 119
Data rocks and the television-Internet connection	p. 141
Women wrestlers and arbitraging financial markets	p. 155
Finding the early adopters	p. 171
Super-connectors and predicting the next rock star	p. 185
Who we are and why it matters	p. 199
Notes	p. 205
Glossary	p. 211
Index	p. 213
Table of Contents provided by Blackwell. All Rights Reserved.