Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success

by Koulopoulos,Tom

• ISBN13: 9781937134099
• ISBN10: 1937134091
• Format: Hardcover
• Copyright: 2012-06-18
• Publisher: Bibliomotion Inc

Summary

When people hear the Cloud, they think of cloud computing and Salesforce.com, just a sliver of what the Cloud is today. The Cloud now represents the consummate disruptor to structure; a pervasive social and economic network that will soon connect and define more of the world than any other political, social, or economic organization. The Cloud is the first megatrend of the twenty-first century, one that will shape the way we will address virtually every challenge we face for at least the next 100 years. It is where we will all live, work, and play in the coming decades. It''s where your kids are when they dive into online play. It''s where you meet and make friends in social networks. It''s where companies go to find the next big idea. It''s where political campaigns are won and lost. Cloud Surfing is the groundbreaking book that will explain how to access the full value of the Cloud. Tom Koulopoulos, leader, futurist, and author of eight business books on the intersection of business and technology, is uniquely qualified to explain the Cloud to us. He walks us through the characteristics of the Cloud that businesses and individuals will need to be aware of, and take advantage of, including such concepts as: Truth in the Cloud: How transparency will keep us honest Innovation in the Cloud: How the way we create will be redefined Commerce in the Cloud: How we will radically change the notion of value without risk Reputation in the Cloud: How influence is redefining the economics of business Learning in the Cloud: How we will go about educating ten billion brains Community in the Cloud: How we will rely on one another going forward Koulopoulos cautions us to not confuse the internet with the Cloud. The internet is a way to connect, a facilitator; the Cloud is far more-new ways of being and doing in the digital world that will develop over the coming decades. It may sound radical, he says, but the Cloud is the evolution of a new human order whose structures and patterns, for just about everything, will challenge our notion of the familiar. Cloud Surfing shows us that the Cloud is not something to be feared, but to be embraced.

Table of Contents

Foreword From Automating the Old to Enabling the New	p. ix
Acknowledgments	p. xiii
Introduction Hyperconnected	p. xvii
Defining the Cloud	p. 1
Cloud Economics	p. 26
Complexity in the Cloud	p. 45
Truth in the Cloud	p. 64
The Mobile Cloud	p. 93
Innovation in the Cloud	p. 107
Commerce in the Cloud	p. 136
Work in the Cloud	p. 178
Learning in the Cloud	p. 197
Afterword Working, Living, and Playing in the Cloud of 2020	p. 217
Endnotes	p. 231
References	p. 237
Index	p. 239
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