CMO Leadership Strategies : Top Executives from ABC, Time Warner, and more on Creating and Delivering Successful Marketing Campaigns That Impact the Bottom Line

by Aspatore Books

• ISBN13: 9781596221154
• ISBN10: 1596221151
• Format: Paperback
• Copyright: 2005-03-31
• Publisher: West Group
• More Book Details
• Purchase Benefits

Summary

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world?s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.Chapters Include:Michael Benson, Senior Vice-President, Marketing, ABC Primetime Entertainment ? ?Creating a Successful Brand in Broadcast?;John Partilla, President, Global Marketing, Time Warner ? ?Strategies for Global Marketing?;Siisi Adu-Gyamfi, Vice-President, Marketing, Eaton Corporation ? ?Avoiding Landmines and Gaining Valuable Customers?;Joseph Tripodi, Senior Vice President & Chief Marketing Office, Allstate Insurance Company ? ?CMO: Providing the Consumer a Seat in the Boardroom?;Ian Beavis, Senior Vice President, Marketing & Public Relations, Mitsubishi Motors ? ?Connecting with Consumer Needs?;Jacqueline Rhinehart-Watley, Senior Vice President, Marketing, Universal - Motown Records ? ?Establishing a Successful Brand ?;John P. Giere, Chief Marketing Officer, Lucent Technologies ?? Structuring Talent to Deliver Successful Marketing Campaigns?;Marci Kleinsasser, Vice President, Marketing & Communications, Coverall Cleaning Concepts ? ?Driving Innovation in Marketing?;Paul A. Sellers, Executive Director, Marketing Division, Hyundai Motor America ? ?Impacting Finances and Recognizing Growth Areas?;Stephen Quinn, Chief Marketing Officer, Frito-Lay Division of PepsiCo ? ?Delivering Value and Driving Growth?;Steven Settelmayer, Vice President, Sales & Marketing, Neff Rental ? ?Managing Relationships and Staying Consumer-Focused?;Bruce Eskowitz, President & CEO, Clear Channel Entertainment Properties ?? Marketing Live Entertainment?;Alison Jones, Senior Vice President, Marketing, Patelco Credit Union ? ?A Path to Success?;Don C. Burkman, Vice President of WW Sales, Customer Service, Marketing and Strategy, SCP Global Technologies ? ?Goal-Oriented Strategies to Maximize Success?;Ed Whitehead, Chief Marketing Officer, Lands' End ? ?Adding Value and Understanding CRM in the Retail Industry.?