A Cognitive Psychology of Mass Communication

by Harris, Richard Jackson

• ISBN13: 9780805812640
• ISBN10: 0805812644
• Format: Hardcover
• Copyright: 1994-01-01
• Publisher: Lawrence Erlbaum Assoc Inc

Summary

"With this third edition of A Cognitive Psychology of Mass Communication, Richard Jackson Harris continues his examination of mass media's influences on our perceptions of ourselves and the world around us. Updates to this edition include the television shows, films, and telecommunications technologies that have developed throughout the 1990s, with particular consideration of computer-mediated communications such as the internet and the World Wide Web. Harris incorporates a wide variety of recent research studies into this edition and integrates theoretical perspectives more strongly throughout the book, with careful attention to the articulation of the cognitive. Real-world examples offer clear, relevant, and accessible demonstrations of the points discussed." "Appropriate for coursework addressing mass communication and its effects. A Cognitive Psychology of Mass Communication provides a unique perspective on mass communication in today's society and enables us to see more clearly how our perceptions of our world can be created and influenced by mass media."--BOOK JACKET.

Table of Contents

Lea's Communication Series Jennings Bryant/Dolf Zillmann, General Editors	p. ii
Preface	p. xv
Acknowledgments	p. xvii
Mass Communication in Society: The Textbook for Our Lives	p. 1
Research and Theory In Mass Communication: How We Study Media Scientifically	p. 14
Portrayals of Groups: Distorted Social Mirrors	p. 41
Advertising: Food (and Everything Else) for Thought	p. 71
Communication of Values: Media as Parent and Priest	p. 96
Sports: Marriage of Convenience Or Conquest by Television?	p. 119
News: Setting the Agenda About the World	p. 141
Politics: Using News and Advertising to Win Elections	p. 167
Violence: Does All That Mayhem Matter?	p. 189
Sex: Turning On, Turning Nasty	p. 211
Prosocial Media: Helpful Media Helping People	p. 233
Living Constructively With Media: Taking Charge In the New Millennium	p. 251
References	p. 271
Author Index	p. 319
Index	p. 333
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