Color for Websites

by Holzschlag, Molly E.

• ISBN13: 9782880465421
• ISBN10: 2880465427
• Format: Hardcover
• Copyright: 2001-10-01
• Publisher: Rotovision

Author Biography

Molly E. Holzschlag is an author, instructor, and designer who brings irrepressible enthusiasm to books, classrooms, and websites. Molly holds a B.A. in Communications and Writing from Prescott College, and a M.A. in Media Studies from the New School for Social Research

Table of Contents

Introduction	8	(7)
Color Foundations
Organic and Digital Color	15	(1)
Subtractive Color	16	(1)
Additive Color	17	(3)
Categories of Color in Detail	20	(12)
Primary Colors
Secondary Colors
Intermediate Colors
Tertiary Colors
Tints and Shades
Color Wheels and Prisms
Properties of Color	32	(2)
Hue
Value
Saturation (Intensity and Chroma)
Color Relationships	34	(10)
Complementary
Harmonious
Discordant Color
Color Temperature
Color Effects	44	(3)
Luster
Iridescence
Luminosity Transparency
Color Models	47	(9)
HSV/HSB
CMYK
Web Safe
Working with Web Color
Cross-Platform, Cross-Browser Color Design	56	(1)
Web Design Woes	57	(1)
Gamma and the Computer Screen	58	(4)
Color Contrast	62	(1)
Capturing the Chaos	63	(1)
Case Study: Artist Joe Forkan's Website	64	(12)
Color and Contrast
Simultaneous Conflict
Computer Platforms and Color	76	(4)
Color for Browsers	80	(22)
Specifying Colors in Web Documents
RGB to Hexadecimal
Adding Color in HTML and XHTML Documents	102	(18)
Great Body, Baby
Name that Color
Color with Style Sheets	120	(1)
Creating Individual Palettes	121	(5)
Web Color and Images
Web Graphic Philosophy	126	(4)
Graphic Basics	130	(1)
Vector Image Tools	131	(1)
Raster Art	132	(1)
Raster Image Tools
Exploring General File Types	133	(1)
The Nitty and the Gritty: Web File Formats	134	(1)
GIF	135	(6)
Types of GIFs
Working with GIFs
JPEG	141	(7)
Progressive JPEGs
Optimizing JPEGs
PNG	148	(6)
Color Design for a Global Environment
Color Choice	154	(12)
Gallery: Basic Color Symbolism
International Colors
The Impact of Color and Culture	166	(6)
Where the Truth Lies
Choose Your Palette
Gender and Color
Color for Web Designers	172	(1)
Globalization of Color	173	(1)
Bibliography	174	(1)
Index	175