did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780970451583

Coming To Concurrence

by
  • ISBN13:

    9780970451583

  • ISBN10:

    097045158X

  • Format: Hardcover
  • Copyright: 2004-10-31
  • Publisher: Racom Communications

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $34.95 Save up to $10.49
  • Rent Book $24.46
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    IN STOCK USUALLY SHIPS IN 24 HOURS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

The old marketing model is broken and can't be fixed. Consumers now have--and use--the tools and technology to control how they are marketed to. The authors show how the new model--addressable Attitudes (attttiudes linked to indentifieable names and addresses)--will improve marketing productivity, increase marketing ROI, and create more satisfied customers.

Author Biography

J. Walker Smith, president of Yankelovich + Partners, has been described by Fortune magazine as "one of America's leading analysts on consumer trends." Ann Clurman, Senior Partner at Yankelovich, has been described by US News & World Report as "one of the best researchers and generation-watchers" in America. Craig Wood is president of MONITOR MindBAse division of Yankelovich and is a nationally recognized expert on data solutions and consumer motivations.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program