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9780875848488

Common Interest, Common Good

by
  • ISBN13:

    9780875848488

  • ISBN10:

    0875848486

  • Format: Hardcover
  • Copyright: 1999-12-01
  • Publisher: Harvard Business School Pr

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Summary

Provides a much-needed exploration of the burgeoning field of business and social sector partnerships. Provides business and nonprofit leaders with a much-needed guide to forging successful partnerships. DLC: Social responsibility of business--U.S.

Table of Contents

To the Reader vii
Hillary Rodham Clinton
Foreword xi
Rosabeth Moss Kanter
Preface xvii
Part I Getting Started
Introduction
3(10)
Exchanges
13(16)
Part II Philanthropic Exchanges
Corporate Volunteering: Home Depot and KaBOOM!
29(18)
Strategic Philanthropy: Microsoft and the American Library Association
47(24)
Part III Marketing Exchanges
Identity Building: Denny's and Save the Children
71(20)
Sponsorship: BankBoston and City Year
91(22)
Cause-Related Marketing: Calphalon and Share Our Strength
113(22)
Part IV Operational Exchanges
Human Resources: Ridgeview, Inc., and Newton-Conover Public Schools
135(18)
Social Enterprise: Boeing and Pioneer Human Services
153(26)
Part V Setting Up A Partnership
Partnership Analysis
179(34)
New Value Partnerships
213(22)
Conclusion
235(12)
Notes 247(18)
Index 265(12)
About the Authors 277

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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