Communicating about Health : Current Issues and Perspectives

by du Pre, Athena

• ISBN13: 9780072862942
• ISBN10: 0072862947
• Edition: 2nd
• Format: Paperback
• Copyright: 2004-05-05
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages

Summary

This text provides a research-based thorough overview of health communication, balancing theory with practical advice and examples that encourage students to further develop their own communication skills. In a broad survey of the field, approached from the perspectives of both caregiver and patient, it offers solid coverage of the history of health care, an examination of culture's role in health and healing, and a look at current issues and challenges facing health care. The new edition includes expanded coverage of diversity among patients and of the impact of technology on health care communication today.

Table of Contents

Preface	xxi
Part One. ESTABLISHING A CONTEXT FOR HEALTH COMMUNICATION	1	(54)
CHAPTER 1. Introduction	3	(22)
WHAT IS HEALTH COMMUNICATION?	5	(5)
Defining Communication	5	(3)
Process	5	(1)
Personal Goals	6	(1)
Interdependence	7	(1)
Sensitivity	7	(1)
Shared Meaning	8	(1)
Defining Health Communication	8	(2)
Implications	10	(1)
MEDICAL MODELS	10	(2)
Biomedical Model	10	(1)
Biopsychosocial Model	11	(1)
Implications	12	(1)
IMPORTANCE OF HEALTH COMMUNICATION	12	(3)
Six Important Issues	12	(3)
Implications	15	(1)
CURRENT ISSUES IN HEALTH COMMUNICATION	15	(7)
Medical Cost-Cutting	15	(3)
Prevention	18	(1)
Patient Empowerment	18	(1)
Global Health Needs	19	(2)
Changing Populations	21	(1)
Technology	21	(1)
Implications	22	(1)
SUMMARY	22	(1)
KEY TERMS	23	(1)
REVIEW QUESTIONS	23	(1)
CLASS ACTIVITY: Review Your Own Experiences	24
BOXES: Box 1.1 Perspectives: True Stories About Health Communication Experiences	6	(19)
Box 1.2 Theoretical Foundations: The Basis for Health Communication	9	(4)
Box 1.3 Perspectives: A Memorable Hospital Experience	13	(3)
Box 1.4 Ethical Considerations: An Essential Component of Health Communication	16	(4)
Box 1.5 Resources: Opportunities for Further Exploration	20	(5)
CHAPTER 2. History and Current Issues	25	(30)
MEDICINE IN ANCIENT TIMES	25	(3)
Imhotep	25	(1)
Hippocrates	26	(2)
Implications	28	(1)
MEDIEVAL RELIGION AND HEALTH CARE	28	(2)
Medical Spiritualism	28	(1)
Barber Surgeons	29	(1)
Science and Magic	29	(1)
End of an Era	30	(1)
Implications	30	(1)
RENAISSANCE PHILOSOPHY AND HEALTH CARE	30	(3)
Principle of Verification	31	(1)
Cartesian Dualism	31	(2)
Implications	33	(1)
HEALTH CARE IN THE NEW WORLD	33	(2)
Health Conditions	33	(1)
Hippocrates' Influence	34	(1)
Women's Role	34	(1)
Implications	34	(1)
THE RISE OF ORTHODOX MEDICINE	35	(3)
Population Shifts	35	(1)
Germ Theory	35	(1)
Research and Technology	36	(1)
Campaign of Orthodox Medicine	36	(1)
Flexner Report	37	(1)
Decline of Sectarian Medicine	37	(1)
Implications	38	(1)
TWENTIETH CENTURY HEALTH CARE	38	(1)
Specialization	38	(1)
Medicine and Free Enterprise	39	(1)
Implications	39	(1)
ADVENT OF MANAGED CARE	39	(11)
Health and Wealth	40	(1)
Problems	40	(1)
Reform Efforts	41	(1)
Managed Care	41	(9)
Consumers' Perspective	44	(2)
Caregiver's Perspective	46	(1)
Organization's Perspective	47	(1)
Pros and Cons	48	(2)
Implications	50	(1)
SUMMARY	50	(2)
KEY TERMS	52	(1)
REVIEW QUESTIONS	53	(1)
CLASS ACTIVITY: Health in the News	53
BOXES: Box 2.1 The Hippocratic Oath	27	(30)
Box 2.2 Perspectives: Sick in the Head?	32	(10)
Box 2.3 Theoretical Foundations: Kaleidoscope Model of Health Communication	42	(4)
Box 2.4 Resources: More About Managed Care	46	(2)
Box 2.5 Managed Care at a Glance	48	(3)
Box 2.6 Ethical Considerations: Classroom Debate on Managed Care	51	(4)
Part Two. THE ROLES OF PATIENTS AND CAREGIVERS	55	(85)
CHAPTER 3. Patient-Caregiver Communication	57	(27)
PHYSICIAN-CENTERED COMMUNICATION	58	(8)
Assertive Behavior	59	(1)
Questions and Directives	60	(1)
Blocking	60	(1)
Patronizing Behavior	61	(2)
Power Difference	63	(1)
Criticism of Physician-Centeredness	63	(3)
Implications	66	(1)
COLLABORATIVE COMMUNICATION	66	(6)
Climate for Change	68	(1)
Communication Skill Builders: Cultivating Dialogue	69	(2)
Nonverbal Encouragement	69	(1)
Verbal Encouragement	70	(1)
Implications	71	(1)
ENVIRONMENTAL RESTRUCTURING	72	(4)
Mobility and Involvement	74	(1)
Soothing Surroundings	75	(1)
Implications	76	(1)
COMMUNICATION TECHNOLOGY: TELEMEDICINE	76	(4)
Advantages to Consumers	77	(1)
Advantages for Caregivers	78	(1)
Disadvantages	78	(1)
Implications	79	(1)
COMMUNICATION SKILL BUILDERS: TIPS FOR PATIENTS	80	(1)
SUMMARY	81	(1)
KEY TERMS	82	(1)
REVIEW QUESTIONS	82	(1)
CLASS ACTIVITY: Redesigning the Doctor's Office or Hospital	83
BOXES: Box 3.1 Stepping Over the Line	62	(22)
Box 3.2 Ethical Considerations: Therapeutic Privilege	64	(3)
Box 3.3 Theoretical Foundations: Communication as Collaborative Interpretation	67	(5)
Box 3.4 Perspectives: A Mother's Experience at the Dentist	72	(2)
Box 3.5 Doorknob Disclosures	74	(2)
Box 3.6 Resources: More About the Planetree Model	76	(4)
Box 3.7 Resources: Health Communication Journals	80	(4)
CHAPTER 4. Caregiver Perspective	84	(31)
MEDICAL SOCIALIZATION 85
Theory of Socialization	85	(3)
Selection	88	(1)
Curriculum	89	(2)
Nursing	89	(1)
Dentistry	89	(1)
Diverse Caregivers	90	(1)
Physicians	90	(1)
Socialization Process	91	(3)
Loss of Identity	92	(1)
Privileged Status	92	(1)
Overwhelming Responsibilities	93	(1)
Withdrawal and Resentment	93	(1)
Effects of Socialization	94	(1)
Medical School Reform	94	(1)
Implications	95	(1)
PROFESSIONAL INFLUENCES ON CAREGIVERS	96	(3)
Time Constraints	96	(1)
Competition	97	(1)
Loss of Autonomy	97	(1)
Implications	98	(1)
PSYCHOLOGICAL INFLUENCES ON CAREGIVERS	99	(6)
Maturity	99	(4)
Self-Doubt	103	(1)
Satisfaction	103	(2)
Implications	105	(1)
STRESS AND BURNOUT	105	(6)
Causes	107	(2)
Conflict	107	(1)
Emotions	108	(1)
Communication Deficits	108	(1)
Workload	109	(1)
Other Factors	109	(1)
Effects	109	(1)
Communication Skill Builders: Tips for Avoiding Burnout	109	(1)
Implications	110	(1)
COMMUNICATION TECHNOLOGY: KNOWLEDGE COUPLING	111	(1)
Implications	111	(1)
SUMMARY	112	(1)
KEY TERMS	113	(1)
REVIEW QUESTIONS	113	(1)
CLASS ACTIVITY: Doctors in the Movies	114
BOXES: Box 4.1 Theoretical Foundations: Talking Like a Doctor	86	(29)
Box 4.2 Resources: More on Communication Training for Caregivers	91	(9)
Box 4.3 Ethical Considerations: Privacy Regulations Incite Controversy	100	(4)
Box 4.4 Managing Medical Mistakes	104	(2)
Box 4.5 Perspectives: Blowing the Whistle on an Impaired Physician	106	(9)
CHAPTER 5. Patient Perspective	115	(56)
PATIENT SOCIALIZATION	115	(4)
Voice of Lifeworld	116	(3)
Feelings Versus Evidence	118	(1)
Specific Versus Diffuse	118	(1)
Implications	119	(1)
PATIENT CHARACTERISTICS	119	(3)
Nature of the Illness	120	(1)
Patient Disposition	120	(1)
Communication Skills	121	(1)
Implications	121	(1)
SATISFACTION	122	(2)
Attentiveness	122	(1)
Information	123	(1)
Convenience	123	(1)
Moderation	123	(1)
Implications	124	(1)
COOPERATION AND CONSENT	124	(6)
Reasons for Noncompliance	125	(1)
Caregivers' Investment	126	(1)
Informed Consent	126	(4)
Implications	130	(1)
ILLNESS AND PERSONAL IDENTITY	130	(6)
Reactions to Illness	132	(1)
Narratives	132	(4)
Implications	136	(1)
SUMMARY	136	(1)
KEY TERMS	137	(1)
REVIEW QUESTIONS	137	(1)
CLASS ACTIVITY: Informed Consent in Current Events	138
BOXES: Box 5.1 Perspectives: The Agony of Uncertainty	116	(24)
Box 5.2 Resources: More About Patient Communication Skills Training	122	(5)
Box 5.3 Cash for Cooperation?	127	(1)
Box 5.4 Ethical Considerations: Patients' Right to Informed Consent	128	(6)
Box 5.5 Theoretical Foundations: Integrative Health Model	134	(6)
CHAPTER 6. Diversity Among Patients	140	(31)
STATUS DIFFERENCES	140	(3)
Misunderstandings	140	(1)
Health Literacy	141	(2)
Communication Skill Builders: Surmounting Status Barriers	143	(1)
GENDER DIFFERENCES	143	(1)
SEXUAL ORIENTATION	144	(2)
RACE	146	(3)
Different Care and Outcomes	146	(1)
Explanations	147	(8)
Distrust	147	(1)
High Risk, Low Knowledge	147	(1)
Access	148	(1)
Patient-Caregiver Communication	148	(1)
LANGUAGE DIFFERENCES	149	(6)
DISABILITIES	155	(3)
Communication Skill Builders: Interacting With Persons Who Have Disabilities	156	(2)
AGE	158	(8)
Children	158	(1)
Communication Skill Builders: Talking With Children About Illness	159	(1)
Older Adults	159	(6)
Effects of Ageism	161	(1)
Communication Patterns	161	(3)
Promising Options	164	(1)
Communication Technology and Older Adults	164	(1)
Communication Skill Builders: Reaching Marginalized Populations	165	(1)
SUMMARY	166	(2)
KEY TERMS	168	(1)
REVIEW QUESTIONS	168	(1)
CLASS ACTIVITY: Overcoming the Self-Consciousness of a Disability	169
BOXES: Box 6.1 Resources: More About the Health Literacy Initiative	143	(30)
Box 6.2 Ethical Considerations: Who Gets What Care?	150	(2)
Box 6.3 Perspectives: Language Barriers in a Health Care Emergency	152	(5)
Box 6.4 Perspectives: "My Disability Doesn't Show"	157	(5)
Box 6.5 Theoretical Foundations: Communication Accommodation	162	(3)
Box 6.6 Resources: Health Communication and Older Adults	165	(1)
Box 6.7 Resources: More on Serving Marginalized Communities	166	(5)
Part Three. SOCIAL AND CULTURAL ISSUES	171	(64)
CHAPTER 7. Social Support	173	(30)
CONCEPTUAL OVERVIEW	174	(2)
Coping	174	(1)
Crisis	175	(1)
Normalcy	176	(1)
COPING STRATEGIES AND SOCIAL SUPPORT	176	(8)
Action-Facilitating Support	177	(1)
Nurturing Support	177	(4)
Esteem Support	177	(1)
Communication Skill Builders: Supportive Listening	178	(1)
Emotional Support	178	(1)
Communication Skill Builders: Allowing Emotions	178	(1)
Social Network Support	179	(1)
Communication Skill Builders: Keeping Social Networks Active	180	(1)
Support Groups	181	(1)
Communication Technology: Virtual Communities	182	(1)
Implications	183	(1)
LAY CAREGIVING	184	(4)
Lay Caregivers' New Role	184	(1)
Profile of the Lay Caregiver	185	(1)
Stress and Burnout	185	(3)
Caring for Caregivers	188	(1)
DEATH AND DYING EXPERIENCES	188	(7)
Life at All Costs	189	(1)
Death With Dignity	190	(1)
Advance-Care Directives	191	(1)
Coping With Death	191	(3)
Communication Skill Builders: Coping With Death	194	(1)
Implications	195	(1)
OVERSUPPORTING	195	(4)
Overhelping	196	(1)
Overinforming	196	(2)
Overempathizing	198	(1)
Implications	199	(1)
SUMMARY	199	(1)
KEY TERMS	200	(1)
REVIEW QUESTIONS	201	(1)
CLASS ACTIVITY: Comforting a Friend	201
BOXES: Box 7.1 Resources: More About Coping and Social Support	184	(19)
Box 7.2 Perspectives: A Long Goodbye to Grandmother	186	(6)
Box 7.3 Ethical Considerations: Do People Have a Right to Die?	192	(4)
Box 7.4 Resources: Insight About Dying Experiences	196	(1)
Box 7.5 Theoretical Foundations: Theory of Problematic Integration	197	(6)
CHAPTER 8. Cultural Conceptions of Health and Illness	203	(32)
WHY CONSIDER CULTURE?	204	(4)
Implications	207	(1)
THE NATURE OF HEALTH AND ILLNESS	208	(4)
Health as Organic	208	(2)
Health as Harmony	210	(1)
Implications	211	(1)
SOCIAL IMPLICATIONS OF DISEASE	212	(7)
Disease as a Curse	213	(4)
Stigma of Disease	217	(1)
The Morality of Prevention	218	(1)
Victimization	218	(1)
Implications	219	(1)
PATIENT AND CAREGIVER ROLES	219	(9)
Mechanics and Machines	222	(1)
Parents and Children	223	(1)
Spiritualists and Believers	223	(3)
Providers and Consumers	226	(1)
Partners	227	(1)
Implications	228	(1)
CULTURAL COMPETENCE	228	(1)
COMMUNICATION SKILL BUILDERS: DEVELOPING CULTURAL COMPETENCE	229	(1)
SUMMARY	230	(1)
KEY TERMS	231	(1)
REVIEW QUESTIONS	231	(1)
CLASS ACTIVITY: How It Was-How It Could Be	231
BOXES: Box 8.1 Perspectives: Zackie Achmat Fights for AIDS Care in Africa	206	(31)
Box 8.2 Resources: More About Culture and Health	209	(5)
Box 8.3 Theoretical Foundations: Theory of Health as Expanded Consciousness	214	(6)
Box 8.4 Perspectives: Thai Customs and a Son's Duty	220	(4)
Box 8.5 Ethical Considerations: Physician as Parent or Partner?	224	(11)
Part Four. COMMUNICATION IN HEALTH ORGANIZATIONS	235	(68)
CHAPTER 9. Culture and Diversity in Health Organizations	237	(33)
ORGANIZATIONAL CULTURE	238	(8)
Cultural Integration	239	(1)
Advantages of Diversity	239	(6)
Implications	245	(1)
HISTORICAL PATTERNS OF ACCEPTANCE	246	(6)
Female Physicians	246	(1)
Building Equity	247	(1)
Communication Styles	248	(1)
Minorities in Medicine	248	(3)
History	248	(1)
Current Representation	249	(1)
Communication Effects	249	(2)
Implications	251	(1)
DIVERSE TYPES OF HEALTH CARE	252	(3)
Nurses	252	(2)
Nursing Shortage	252	(2)
Nurse Practitioners and Physician Assistants	254	(1)
Implications	254	(1)
ALTERNATIVE AND COMPLEMENTARY CARE	255	(4)
Definitions	255	(2)
Popularity	257	(1)
Advantages	257	(1)
Drawbacks	258	(1)
Implications	259	(1)
MANAGING CONFLICT	259	(6)
Definitions	260	(1)
Conflict of Interest	261	(1)
Violent Conflict	262	(1)
Communication Skill Builders: Defusing Violent Situations	263	(1)
Nurses' Role Conflict	263	(2)
Implications	265	(1)
COMMUNICATION SKILL BUILDERS: INTEGRATING DIVERSE EMPLOYEES	265	(1)
SUMMARY	266	(1)
KEY TERMS	267	(1)
REVIEW QUESTIONS	268	(1)
CLASS ACTIVITY: Inventory of Personal Beliefs	268
BOXES: Box 9.1 Perspectives: Cultural Transformation at Delnor Hospital	240	(30)
Box 9.2 Theoretical Foundations: Model of Multiculturalism	244	(6)
Box 9.3 Ethical Considerations: Is Affirmative Action Justified or Not?	250	(6)
Box 9.4 Alternative and Complementary Medicine at a Glance	256	(7)
Box 9.5 Resources: More on Conflict Management	263	(7)
CHAPTER 10. Leadership and Teamwork	270	(33)
CURRENT ISSUES	271	(7)
Consolidation	271	(3)
Competition	274	(2)
Consumerism	276	(2)
Staffing Shortages 278 Implications	278	(1)
CHALLENGING THE BUREAUCRACY	278	(10)
Hierarchies or Partnerships?	279	(3)
Advantages	279	(1)
Disadvantages	280	(1)
Opportunities for Change	280	(1)
Communication Skill Builders: Training New Leaders	281	(1)
Authority Rule or Multilevel Input?	282	(2)
Advantages	282	(1)
Disadvantages	283	(1)
Opportunities for Change	283	(1)
Communication Skills Builders: Managing by Collaboration	284	(1)
Specialized Jobs or Mission-Centered Expectations?	284	(2)
Advantages	285	(1)
Disadvantages	285	(1)
Opportunities for Change	285	(1)
Communication Skill Builders: Promoting a Shared Vision	285	(1)
Strictly by the Rules . . . or Not?	286	(2)
Advantages	286	(1)
Disadvantages	287	(1)
Communication Skill Builders: Evaluating the Rules	287	(1)
Implications	288	(1)
TEAMWORK	288	(5)
Advantages	289	(2)
Difficulties and Drawbacks	291	(1)
Communication Skill Builders: Working on Teams	292	(1)
Implications	292	(1)
ROLE OF COMMUNICATION SPECIALISTS	293	(6)
Reducing Uncertainty	293	(1)
Bridging Boundaries	293	(1)
Providing Social Support	294	(1)
Building Skills	294	(1)
Working With the Media	295	(1)
Managing Crises	296	(1)
Communication Skill Builders: Crisis Management	296	(1)
Promoting Community Outreach and Health Education	296	(1)
Marketing	297	(1)
Advocating for Patients	297	(1)
Researching Health Communication	298	(1)
Implications	298	(1)
SUMMARY	299	(1)
KEY TERMS	299	(1)
REVIEW QUESTIONS	300	(1)
CLASS ACTIVITY: Mending a Breach of Trust	300
BOXES: Box 10.1 Perspectives: Leaders Communicate With Purpose	272	(33)
Box 10.2 Ethical Considerations: Should Health Organizations Advertise?	276	(2)
Box 10.3 Resources: More About Adapting to Changes in Health Care	278	(12)
Box 10.4 Theoretical Foundations: A Model for Innovative Leadership	290	(9)
Box 10.5 Resources: More About Careers in Health Communication	299	(4)
Part Five. HEALTH IN THE MEDIA	303
CHAPTER 11. Health Images in the Media	305	(33)
ADVERTISING	306	(8)
Nutrition	307	(1)
Obesity	307	(1)
Effects on Children	308	(1)
Activity Levels	308	(1)
Alcohol	308	(4)
Source of Knowledge	309	(1)
Glamorized Images	309	(3)
Programming Content	312	(1)
Body Images	312	(2)
Health Effects	313	(1)
Eternal Hope	313	(1)
Implications	314	(1)
NEWS COVERAGE	314	(10)
Accuracy	315	(3)
Sensationalism	318	(2)
Advantages	320	(1)
Communication Skill Builders: Presenting Health News	320	(1)
Communication Technology: Interactive Health Information	321	(2)
Advantages	322	(1)
Drawbacks	322	(1)
Communication Skill Builders: Using the Internet	323	(1)
Implications	324	(1)
ENTERTAINMENT	324	(8)
Portrayals of Health-Related Behaviors	324	(3)
Mental Illness	324	(1)
Disabilities	325	(1)
Sex	325	(1)
Violence	326	(1)
Portrayals of Health Care Situations	327	(1)
Medical Miracles	327	(1)
Entertainment and Commercialism	327	(2)
Entertainomercials	327	(1)
Product Placement	328	(1)
Pro-Social Programming	329	(1)
Impact of Persuasive Entertainment	330	(2)
Implications	332	(1)
MEDIA LITERACY	332	(2)
Teaching Media Literacy	333	(1)
Implications	334	(1)
SUMMARY	334	(1)
KEY TERMS	335	(1)
REVIEW QUESTIONS	336	(1)
CLASS ACTIVITY: Building Media Literacy	336
BOXES: Box 11.1 Theoretical Foundations: Cultivation Theory and Social Comparison Theory	310	(28)
Box 11.2 Resources: More About Media Effects on Children	314	(2)
Box 11.3 Perspectives: Media Relations at the CDC	316	(5)
Box 11.4 Resources: Learning Opportunities for Health Journalists	321	(9)
Box 11.5 Ethical Considerations: Is the Entertainment Industry Responsible for Health Images?	330	(8)
CHAPTER 12. Planning Health Promotion Campaigns	338	(27)
BACKGROUND ON HEALTH CAMPAIGNS	339	(6)
Motivating Factors	339	(3)
Exemplary Campaigns	342	(2)
Go to the Audience	342	(1)
Take Action	343	(1)
Measure Your Success	343	(1)
Encourage Social Support	344	(1)
Implications	344	(1)
PLANNING A HEALTH CAMPAIGN	345	(17)
Step 1: Defining the Situation and Potential Benefits	345	(2)
Benefits	345	(1)
Current Situation	346	(1)
Diverse Motivations	346	(1)
Step 2: Analyzing and Segmenting the Audience	347	(9)
Data Collection	347	(3)
Segmenting the Audience	350	(2)
Audience Profiles	352	(4)
Step 3: Establishing Campaign Goals and Objectives	356	(2)
Step 4: Selecting Channels of Communication	358
Channel Characteristics	358	(1)
Communication Technology: Using Computers to Narrow Messages	359	(1)
Multichannel Campaigns	360	(2)
SUMMARY	362	(1)
KEY TERMS	362	(1)
REVIEW QUESTIONS	363	(1)
CLASS ACTIVITY: Focus Group Exercise	364
BOXES: Box 12.1 Perspectives: Gross! Wash Your Hands	340	(25)
Box 12.2 Resources: Careers in Health Education and Promotion	350	(4)
Box 12.3 Ethical Considerations: The Politics of Prevention-Who Should Pay?	354	(3)
Box 12.4 Theoretical Foundations: The Knowledge Gap Hypothesis	357	(4)
Box 12.5 Resources: More on Tailored Health Communication	361	(4)
CHAPTER 13. Designing and Implementing Health Campaigns	365
THEORIES OF BEHAVIOR CHANGE	367	(10)
Health Belief Model	367	(4)
Social Cognitive Theory	371	(1)
Embedded Behaviors Model	372	(1)
Theory of Reasoned Action	373	(1)
Transtheoretical Model	373	(2)
Implications	375	(2)
DESIGNING AND IMPLEMENTING A CAMPAIGN	377	(11)
Step 5: Designing Campaign Messages	377	(7)
Choosing a Voice	377	(4)
Designing the Message	381	(3)
Step 6: Piloting and Implementing the Campaign	384	(2)
Step 7: Evaluating and Maintaining the Campaign	386
Evaluation	386	(1)
Maintenance	387	(1)
SUMMARY	388	(1)
KEY TERMS	389	(1)
REVIEW QUESTIONS	389	(1)
CLASS ACTIVITY: Evaluating Messages	390
BOXES: Box 13.1 Perspectives: Unselling Drugs with Madison Avenue Know-How	368
Box 13.2 Theoretical Foundations: Synopsis of Behavior Change Theories	376	(2)
Box 13.3 Ethical Considerations: Three Issues for Health Promoters to Keep in Mind	378	(7)
Box 13.4: Resources: More About Designing Health Campaigns	385	(3)
Box 13.5 Resources: More About Assessing the Impact of Health Campaigns	388
References	R-1
Credits	C-0
Author Index	I-1
Subject Index	I-10