Communicating for Change Strategies of Social and Political Advocates

by McHale, John P.

• ISBN13: 9780742529724
• ISBN10: 074252972X
• Format: Hardcover
• Copyright: 2003-12-27
• Publisher: Rowman & Littlefield Publishers

Summary

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication.

Author Biography

John P. McHale is an assistant professor in the communication department at Illinois State University in Normal.

Table of Contents

Acknowledgments
Foreword
Introduction: The Importance of Activist Media Use	p. 1
Face-to-Face Interaction	p. 17
Talking on the Telephone	p. 37
Meeting in Small Groups	p. 57
Communicating at Events	p. 81
Using Paper	p. 109
Disseminating Messages through Mass Media	p. 135
Connecting through Computers	p. 175
Conclusion	p. 205
App. A: Advocate Participants	p. 231
App. B: Research Method	p. 233
References	p. 241
Index	p. 247
About the Author	p. 251
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