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9780742529731

Communicating for Change Strategies of Social and Political Advocates

by
  • ISBN13:

    9780742529731

  • ISBN10:

    0742529738

  • Format: Paperback
  • Copyright: 2003-12-17
  • Publisher: Rowman & Littlefield Publishers

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Summary

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication.

Author Biography

John P. McHale is an assistant professor in the communication department at Illinois State University in Normal.

Table of Contents

Acknowledgments vii
Foreword ix
Pamela J. Benoit
Introduction: The Importance of Activist Media Use
1(16)
Face-to-Face Interaction
17(20)
Talking on the Telephone
37(20)
Meeting in Small Groups
57(24)
Communicating at Events
81(28)
Using Paper
109(26)
Disseminating Messages through Mass Media
135(40)
Connecting through Computers
175(30)
Conclusion
205(26)
Appendix A: Advocate Participants 231(2)
Appendix B: Research Method 233(8)
References 241(6)
Index 247(4)
About the Author 251

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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