Communicating Corporate Change

by Quirke, Bill

• ISBN13: 9780077093112
• ISBN10: 0077093119
• Format: Paperback
• Copyright: 1996-09-01
• Publisher: McGraw-Hill

Summary

Getting communication right is vital to making change happen inside organizations - yet poor internal communication is routinely sabotaging efforts for change.
The great majority of employees do not know where their companies are going or what they are trying to achieve, but are convinced they themselves are already doing a good job. They get 70 per cent of their information on the grapevine, believe management has a hidden agenda, and feel saying what they really think would be a career limiting move.
Communicating Corporate Change tackles these problems with a framework for identifying the right internal communication strategy. It focuses on linking the communication strategy directly to the business strategy, and gives insights into how to make a new strategy work or identify where a current strategy is failing.
Now updated and expanded to cover the impact of new technology, the role of the internal communicator, and the future of internal communication, it takes a practical look at the Catch 22s that dog communication, using real examples from a variety of key businesses.

Table of Contents

Preface
Acknowledgements
Communicating in a world of change	p. 1
The business of communication	p. 18
Structure, identity and values	p. 40
Communicating for change	p. 75
Customer and quality communication	p. 134
Using internal research to create change	p. 175
Communicating in teams	p. 215
Orchestrating communication	p. 260
Index	p. 319
Table of Contents provided by Blackwell. All Rights Reserved.