Communicating Emergency Preparedness: Strategies for Creating a Disaster Resilient Public

by Coppola; Damon P.

• ISBN13: 9781420065107
• ISBN10: 1420065106
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-05-26
• Publisher: Auerbach Public

Summary

Educating the Public is the First Line of DefenseRecent events worldwide have made vigilant disaster preparedness a crucial concern. A critical tool needed to help protect the public is the public awareness campaign.The first book solely dedicated to the topic of pre-event communication, this volume considers the best ways to communicate disaster risk factors, response plans, and emergency procedures without fomenting panic or paranoia. The author provides an overview and history of public disaster preparedness education, and then discusses the design of a public education project, as well as communication methods. This resource provides those public administration officials, emergency coordinators, and community leaders at both local and national levels with the background and the tools needed to plan, design, and carry out effective public disaster preparedness efforts.

Table of Contents

Acknowledgments	p. xiii
Introduction	p. xv
About the Authors	p. xix
Public Disaster Preparedness: In Theory and in Practice
Introduction	p. 1
Communication Science: A Primer	p. 5
Social Marketing	p. 9
The Public Disaster Preparedness Process: A Systems Approach	p. 13
Early Planning	p. 15
Developing a Campaign Strategy	p. 15
Implementing and Evaluating the Campaign	p. 15
Purpose, Goals, and Objectives	p. 16
Raising Public Awareness of the Hazard Risk	p. 17
Guiding Public Behavior	p. 18
Warning the Public	p. 19
Other Risk Communication Goals	p. 23
Priorities and Goals of Risk Communication Recipients	p. 24
Seeing the Bigger Picture: Communication as One Component of a Larger Solution	p. 29
Requirements of a Public Education Campaign	p. 35
The Dangers of Failed Risk Communication	p. 39
Conclusion	p. 40
References	p. 40
Managing Risk, Emergencies, and Disasters	p. 43
Introduction	p. 43
Fundamental Emergency Management Concepts	p. 45
Risk	p. 45
Hazard	p. 46
Vulnerability	p. 47
Disaster	p. 48
Safe	p. 51
The Management of Risk	p. 51
The Management of Emergencies and Disasters: Emergency Management Functions	p. 53
Mitigation	p. 53
Preparedness	p. 54
Response	p. 55
Recovery	p. 55
The Management of Emergencies and Disasters: Emergency Management Structures	p. 57
The Fire Department	p. 57
Law Enforcement	p. 59
Emergency Management	p. 60
Emergency Medical Services	p. 60
The Military	p. 61
Other Emergency Management Resources	p. 61
Governmental Preparedness Actions	p. 62
Individual and Business Preparedness	p. 64
Jurisdictional Management and Control: Defining Responsibility	p. 64
What Is Public Emergency Preparedness?	p. 66
The Advantages of a Trained Public	p. 67
Conclusion	p. 72
References	p. 72
The Campaign - Step 1: Early Planning	p. 73
Introduction	p. 73
Define the Problem	p. 75
Identify and Analyze the Hazard Risk	p. 75
Define the Target Population	p. 78
Identify Appropriate Solutions	p. 93
Market Research	p. 94
Existing Program Research and Gap Analysis	p. 96
Determine Project Feasibility	p. 97
Establish Realistic Goals and Objectives	p. 97
Form the Planning Team and Coalition	p. 101
Encouraging Partners to Join the Planning Team	p. 108
The Media as a Partner	p. 116
Drawing Up Partnership Plans	p. 120
Project Management	p. 120
Conclusion	p. 122
References	p. 122
Step 2: Develop a Campaign Strategy	p. 125
Introduction	p. 125
Project Kickoff	p. 126
The Campaign Strategy	p. 127
Influential External Variables	p. 137
Selecting Appropriate Settings, Channels, and Methods	p. 140
Settings	p. 140
Channels	p. 143
Methods	p. 147
Selecting Communication Channels and Methods	p. 153
Selecting Communicators	p. 159
Design and Develop Message Content	p. 162
The Extended Parallel Process Model	p. 164
Creating Targeted Materials	p. 167
Social Norms	p. 171
Design Materials	p. 173
Activities and Events Planning	p. 173
Establishing a Project Timetable	p. 174
Creating the Comprehensive Communication Plan	p. 175
Pilot Testing and Adjusting Campaign Materials	p. 176
Conclusion	p. 176
References	p. 177
Campaign Implementation and Evaluation	p. 179
Introduction	p. 179
Campaign Launch	p. 179
The Media	p. 181
Evaluation	p. 182
Objectivity in Evaluation	p. 183
The Justification for Evaluation	p. 184
Process Evaluation	p. 185
Experimental and Quasi-Experimental Design	p. 186
True Experimental Designs	p. 187
Conclusion	p. 196
References	p. 198
Program Support	p. 199
Introduction	p. 199
Types of Program Support	p. 203
Sources of Support	p. 204
Individual Donors	p. 205
Concluding Remarks about Individual Donors	p. 206
Business and Corporate Donors	p. 206
Small Businesses	p. 208
Foundations	p. 210
Community Foundations	p. 210
Public Foundations	p. 211
Family Foundations	p. 211
Private Foundations	p. 212
Finding Appropriate Foundations	p. 214
Local, State, County, and Federal Government Grants	p. 215
Local Government	p. 216
State and County Governments	p. 218
The Federal Government	p. 219
Religious Organizations	p. 222
Civic Organizations and Service Clubs	p. 223
Fee Generation	p. 223
Partnerships	p. 224
Implementing a Fundraising Strategy	p. 225
Fundraising Strategy Factors	p. 226
Asking for Stuff	p. 229
Conclusion	p. 233
References	p. 233
Emergency Management Public Education Case Studies	p. 235
Case: Multi-Cultural Disaster Preparedness Campaign	p. 235
Case: Multi-Cultural Disaster Preparedness Campaign	p. 236
Case: Preparing Children for Emergencies	p. 237
Case: Organized Training for Communities	p. 238
Case: Children's "Edutainment" Program	p. 239
Case: Disaster Preparedness at Religious Institutions	p. 240
Case: Earthquake Readiness Taught to a Population That Speaks English as a Second Language	p. 241
Case: Citywide Preparedness Effort	p. 242
Case: Volunteer Emergency Preparedness Program	p. 243
Case: Teaching Emergency Preparedness in Schools	p. 244
Case: Emergency Preparedness in Public Transportation	p. 245
Case: FEMA Prepares Children for Disasters	p. 246
Case: Disaster Preparedness in Schools	p. 246
Case: Emergency Preparedness in Neighborhoods	p. 247
Case: Public Private Partnership for Disaster Preparedness	p. 248
Case: National Public Education Effort	p. 249
Appendix: Web Sites and Downloadable Guides Found on the Internet	p. 251
Index	p. 255
Table of Contents provided by Ingram. All Rights Reserved.