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9780538728669

Communicating for Success (with CD-ROM)

by ; ;
  • ISBN13:

    9780538728669

  • ISBN10:

    0538728663

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 2005-05-12
  • Publisher: Cengage Learning

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Summary

Learn by doing with COMMUNICATING FOR SUCCESS! Not only will you learn how to communicate effectively in the workplace, but you’ll also discover how to apply these communication skills to your real life. Practice exercises, projects, teamwork activities, and career connections help you develop effective communication skills. Studying is easy with the Data CD that includes additional practice and extension of in-text materials.

Table of Contents

To the Studentp. iv
Communicating at Workp. 1
Communication Takes Many Formsp. 2
What Employers Are Looking Forp. 6
Elements of Communication at Workp. 8
Effect of the Audience on the Messagep. 11
Communicating Messages Effectivelyp. 15
Literature: Future Tensep. 20
"From Man to Boy" from Blue-Collar Journalp. 26
Communicating Definitionsp. 29
Defining at Workp. 30
Why Defining Is Necessaryp. 30
Communicating a Useful Definitionp. 37
Providing More Informationp. 45
Writing Clear Sentencesp. 48
Organizing Paragraphsp. 51
Page Designp. 52
Naming Sourcesp. 57
Literature: "In Search of a Majority" An Addressp. 64
"pity the poor spiders" from archy and mehitabelp. 67
Listening and Respondingp. 71
Listening for Survivalp. 72
Impressions Created by the Voicep. 72
Making Your Voice Work for Youp. 74
Using the Right Tonep. 76
Good Listener Versus Problem Listenerp. 79
What Your Speech Says About Youp. 82
Working with Telephone Messagesp. 85
Preparing to Give an Informative Oral Presentationp. 90
Delivering the Presentationp. 95
Literature: "Charles"p. 100
"Barbara Allen"p. 105
Giving Instructionsp. 107
Adapting Instructions for the Audiencep. 108
Giving Effective Oral Instructionsp. 109
Locational Instructionsp. 112
The Content of Instructionsp. 115
Using Language Effectivelyp. 116
Designing an Effective Pagep. 123
Creating Effective Visualsp. 126
Literature: "Traveller's Curse After Misdirection"p. 136
"Use Active Voice...Most of the Time" from Make Your Words Workp. 137
Describing a Processp. 141
Types of Processesp. 142
Process Descriptions Compared to Instructionsp. 143
Describing a Process: Structure and Languagep. 147
Organizing a Process Descriptionp. 149
Using Visualsp. 149
Describing Processes Orallyp. 155
Teams Work!p. 157
Literature: from The Junglep. 170
"Stuttering"p. 172
Describing a Mechanismp. 175
A Mechanism Definedp. 176
Classification of Mechanismsp. 178
Uses for Mechanism Descriptionsp. 180
Parts of a Mechanismp. 183
Writing Mechanism Descriptionsp. 186
Using Visuals in Mechanism Descriptionsp. 194
Organization of a Mechanism Descriptionp. 198
Literature: "The Secret of Machines"p. 202
"Tom Edison's Shaggy Dog"p. 203
Summarizingp. 211
Summary: A Definitionp. 212
Types of Summariesp. 215
Distinguishing Between Fact and Opinionp. 218
Preparing to Summarize an Articlep. 222
Writing a Summaryp. 227
Summarizing Oral Information and Delivering Oral Summariesp. 237
Literature: from A Doll's Housep. 244
"Out, Out-"p. 246
Using Formsp. 249
Formsp. 250
Tips on Filling Out Formsp. 250
Forms in Our Lives: One Person's Storyp. 255
Job-Related Formsp. 260
Good Form Designp. 268
Literature: "Easter" from Leaving Homep. 272
"Eyes Do More Than See"p. 276
Communicating Messagesp. 281
Why Write?p. 282
Communicating with Customersp. 283
Purposes for Messagesp. 284
Qualities of Effective Messagesp. 287
Content of Effective Messagesp. 296
Sending Notesp. 296
Sending Memosp. 298
Sending Electronic Mailp. 301
Sending Business Lettersp. 303
Literature: "The River-Merchant's Wife: A Letter"p. 318
from Letter III. "What Is an American" from Letters from an American Farmerp. 320
Persuadingp. 323
Persuasion: Audience Needsp. 324
Persuasive Appealsp. 326
Persuading an Audiencep. 329
Managing Conflictp. 331
The ADAM Method of Persuadingp. 333
Creating a Persuasive Messagep. 335
Collection Lettersp. 341
Sales Lettersp. 345
Designing Persuasive Messagesp. 349
Literature: from The American Crisis, Number Onep. 358
"Shooting an Elephant"p. 360
Applying for a Jobp. 367
Finding a Career Positionp. 368
Preparing a Resumep. 370
Preparing a Cover Letterp. 383
Completing Job Applicationsp. 385
Preparing for a Job Interviewp. 388
Preparing the Follow-Up Letterp. 393
Being Evaluated on the Jobp. 394
Literature: from Death of a Salesmanp. 400
"The Old Man and Woman Who Switched Jobs" from Swedish Folktales and Legends retoldp. 402
Comparing and Contrastingp. 407
What Is Comparison and Contrast?p. 408
Organizing Data with a Tablep. 410
Preparing a Comparison and Contrast Analysisp. 415
Transitional Signalsp. 419
Literature: "Two Views of the River" from Life on the Mississippip. 426
"Possibilities"p. 428
Interviewing for Informationp. 431
The Foxfire Legacyp. 432
Using an Expertp. 433
Interviewing in a Workplace Situationp. 433
Pinpointing Your Topicp. 435
Preparing for an Interview: Finding an Expert Who Knows Your Topicp. 437
Setting Up the Interviewp. 438
Conducting the Interviewp. 440
Editing the Interview: Making the Voice Come Through on Paperp. 443
Conducting a Surveyp. 446
Preparing an Appropriate Type of Questionnairep. 447
Avoiding Pitfalls of Questionnaire Designp. 450
Constructing the Survey Questionnairep. 452
Tallying the Survey Responsesp. 453
Reporting the Informationp. 454
Literature: "Nick Salerno"p. 462
from "How to Tell a Story"p. 465
Using Numbers and Statisticsp. 471
Numerical Data Fills Our Livesp. 472
Making Numerical Data Understandablep. 472
Ways of Looking at Groups of Numbersp. 482
Using Numerals When No Quantity Is Involvedp. 484
Using Tables, Charts, and Graphsp. 486
Literature: "The Unknown Citizen"p. 494
from Waldenp. 496
Presenting Reportsp. 501
Reasons for Reports in the Work Worldp. 502
Field Reportsp. 503
Laboratory Reportsp. 506
Proposals (Persuasive Reports)p. 510
Progress Reportsp. 517
Tips on Report Writingp. 521
Literature: "1620 to 1992: Long Ago But Not So Far Away"p. 528
"How Smart Are Dolphins?"p. 530
Becoming a Professionalp. 537
Time: A Personal Definitionp. 538
Goal Settingp. 542
Prioritiesp. 547
Teams and Decision Makingp. 550
Student Organizationsp. 557
Professional Organizationsp. 561
Literature: "Nikki Giovanni"p. 566
from The Warren Buffett Wayp. 568
from Gatesp. 570
Proofreader's Marksp. 572
Literature Acknowledgmentsp. 573
Author/Title Indexp. 575
General Indexp. 576
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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