Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto

by Cushman, Donald P.; King, Sarah Sanderson

• ISBN13: 9780791457399
• ISBN10: 0791457397
• Format: Hardcover
• Copyright: 2003-06-01
• Publisher: State Univ of New York Pr

Summary

A volume in the SUNY series, Human Communication Processes Donald P. Cushman and Ted J. Smith III, editors

Table of Contents

Preface	ix
The Benchmarking of Organizational Communication Best Practices	1	(14)
Part 1: Benchmarking Foundational Communication Processes
Best Practices at the Dell Computer Corporation: Benchmarking a High-Speed Management Communication System	15	(16)
Best Practices at the General Electric Company: Benchmarking a World-Class Leadership Communication System	31	(30)
Best Practices at the Microsoft Corporation: Benchmarking a World-Class Marketing Communication System	61	(20)
Best Practices of the Monsanto Company: Benchmarking World-Class Annual Reports	81	(24)
Ted J. Smith III
William C. Adams
Part 2: Limiting Factors in Implementing Best Practices
Organizational Learning as a Limiting Factor: A Case Study of IBM's PC Unit	105	(12)
Time as a Limiting Factor: A Case Study of the Danville Bumper Works	117	(4)
Culture as a Limiting Factor: A Case Study of ABB	121	(18)
Part 3: The Significance of Benchmarking Backbone Communication Processes
Backbone Communication Processes in the Benchmarking of Best Practices: The Development of Organizational Communication Theory	139	(14)
Index	153