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9780791457405

Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto

by ; ; ;
  • ISBN13:

    9780791457405

  • ISBN10:

    0791457400

  • Format: Paperback
  • Copyright: 2003-06-01
  • Publisher: State Univ of New York Pr

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Summary

Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.

Table of Contents

Preface ix
The Benchmarking of Organizational Communication Best Practices
1(14)
Part 1: Benchmarking Foundational Communication Processes
Best Practices at the Dell Computer Corporation: Benchmarking a High-Speed Management Communication System
15(16)
Best Practices at the General Electric Company: Benchmarking a World-Class Leadership Communication System
31(30)
Best Practices at the Microsoft Corporation: Benchmarking a World-Class Marketing Communication System
61(20)
Best Practices of the Monsanto Company: Benchmarking World-Class Annual Reports
81(24)
Ted J. Smith III
William C. Adams
Part 2: Limiting Factors in Implementing Best Practices
Organizational Learning as a Limiting Factor: A Case Study of IBM's PC Unit
105(12)
Time as a Limiting Factor: A Case Study of the Danville Bumper Works
117(4)
Culture as a Limiting Factor: A Case Study of ABB
121(18)
Part 3: The Significance of Benchmarking Backbone Communication Processes
Backbone Communication Processes in the Benchmarking of Best Practices: The Development of Organizational Communication Theory
139(14)
Index 153

Supplemental Materials

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