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Communication Impact Designing Research That Matters

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  • Format: Paperback
  • Copyright: 2005-01-07
  • Publisher: Rowman & Littlefield Publishers
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Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies. Visit our website for sample chapters!

Table of Contents

Preface: Why Another Book? ix
Part I: Community-Based Research 1(66)
1 Why Did the Scholar Cross the Road? Community Action Research and the Citizen-Scholar
Lana F. Rakow
2 Creating Informed Deliberation: The Role of Impact Surveys in Community Decision Making
Dietram A. Scheufele
3 Community Action for Drug Prevention: A Behind-the-Scenes Look at a Sixteen-Community Study
Michael D. Slater
4 Designing Communication Research for Empowering Marginalized Populations: A Participatory Methodology
Chike Anyaegbunam, Aaron P. Karnell, Wai Hsien Cheah, and John D. Youngblood
Part II: Organizations and Institutions 67(44)
5 Gender and Professional Identity among Caribbean Journalists
Marjan de Bruin
6 Patient Satisfaction in a Medical Setting: An Emergent Design Approach
Robert L. Krizek and Paaige K. Turner
7 Interpreting Signs: Reflections on Research Design in Context
Robert J. Balfour
Part III: Problem-Focused Research 111(54)
8 Peer Influence and Prosocial Behavior: Ten Years of Study
Timothy P. Meyer and Thomas R. Donohue
9 Adolescent Memory for Health Information: Mixing "Micro" and "Macro" Variables
Brian G. Southwell
10 Communication at the End of Life: Volunteer-Patient Relationships in Hospice
Elissa Foster
11 Scientific Knowledge and Personal Experience: Mutually Exclusive?
Loreen N. Olson
Part IV: Research across Cultures 165(58)
12 Stories in the Sand: Field Research with Pitjantjatjara Yankunytjatjara Media in Central Australia
David I. Tafler
13 Adventures in a Foreign Field: Complexity, Crisis, and Creativity in Cross-Cultural Research
Karen Ross
14 On Our Way, On the Ground, On Cloud Nine: Research Planning and Adaptation in Belize
Joy L. Hart and Kandi L. Walker
15 Choices and Voices: Assesssing Television Preferences of Teenage African-American Girls
Lynne Edwards
Part V: New Technologies and Research 223(42)
16 Health Communication Research on Hard-to-Reach Populations Using Telephone Interviews
Jennifer L. Gregg and Pamela Whitten
17 Using the Internet to Conduct Communication Research: Two Scholars' Experiences
Tara L. Crowell and Traci L. Anderson
18 Finding Out What's on the World Wide Web
James W. Tankard Jr. and Cindy Royal
Afterword: Purpose and Direction 265(4)
Index 269(4)
About the Contributors 273

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