Communication and New Media From Broadcast to Narrowcast

by Harrison, John; Hirst, Martin

• ISBN13: 9780195553550
• ISBN10: 0195553551
• Format: Hardcover
• Copyright: 2007-02-15
• Publisher: Oxford University Press

Summary

A new approach. Using a political economy approach, the authors argue the era of mass communication- of broadcast communication to mass audiences-is over. In the digital age, the message is narrowcast to the audience, which is composed of individual citizen-consumers.

Author Biography

Martin Hirst is a Lecturer in Journalism and Mass Communication, Edith Cowan University John Harrison is a Lecturer in Communication and Public Relations, University of Queensland

Table of Contents

Foreword	p. v
Preface	p. xiv
Acknowledgments	p. xvi
Abbreviations	p. xvii
Political Economy, Technology, Culture, Media and Capitalism	p. 1
Digital Futures: How the Mobile Phone has Replaced the Television	p. 4
Digital futures	p. 5
Keeping up with the future	p. 7
Structure of the book	p. 10
Young voices, new perspectives	p. 12
Digital Dilemmas: Contradictions and Conflict in Thinking About Communication	p. 16
What is the dialectic?	p. 17
The dialectic of nature	p. 18
Living and working in a 'material' world	p. 19
Memes: The dialectic of information and communication	p. 21
The information revolution: Digital dialectic	p. 24
Vectors: A circuit for the viral transmission of mimetic code	p. 25
Convergence as a dialectic	p. 27
The Political Economy of Communication and Media	p. 30
The political economy of communication	p. 31
Why political economy?	p. 32
Selling eyeballs: The production and consumption of an audience	p. 33
A brief history of political economy	p. 36
Political economy methodology	p. 38
Value, capital, and the media	p. 40
Communication and media as both 'base' and 'superstructure'	p. 44
Mode of development and mode of production	p. 45
Hegemony and communicative practice	p. 49
Hegemony, subversion, and mimetic mutation	p. 51
McLuhanism: A meme for our time?	p. 53
Misreading McLuhan	p. 55
Media and Capitalism: The Role of Technology in Production and Communication	p. 57
What is technology?	p. 58
Technology and society	p. 63
The dialectic of technology	p. 66
The economics of convergence	p. 69
Digital determinism: A postmodern commodity fetish	p. 71
Hot Metal to Hotmail: The (Recent) History of Mass Communication	p. 77
From Gutenberg to Global News: A Brief History of the Print Media	p. 79
Print culture	p. 80
Journalism and the Age of Revolution	p. 83
Typography, telegraphy, telephony, and photography converge to make 'news'	p. 84
Print journalism in 19th-century Australia	p. 85
Up to a point, Lord Copper: Media magnatism (sic)	p. 86
The Brass Check	p. 87
The future of newspapers: Circulation and credibility	p. 93
Timeline for Print	p. 99
Industrial Light and Magic: A Brief History of Still and Moving Pictures	p. 103
From 'camera obscura' to pixeltopia	p. 104
Silver nitrate to silicon chips: The technology of photography	p. 106
Pictures on paper: Illustrated London News and Life magazine	p. 109
When the camera goes to war	p. 112
Fashion, celebrity, and the paparazzi	p. 113
Moving pictures: Celluloid to pixels	p. 116
Cinema and the state 1: Eisenstein and Stalinism	p. 120
Cinema and the state 2: The Hollywood Ten and McCarthyism	p. 121
The Australian film renaissance	p. 122
Digital effects	p. 124
Bigger than Ben Hur	p. 124
Celluloid to Pixels: Timeline for Photography and Cinema	p. 128
Telegraphy, The Talking Wireless, and Television	p. 132
Telegraphy	p. 133
Making airwaves: The development of commercial radio	p. 135
Radio and all that jazz	p. 137
Broadcast to podcast	p. 141
Television, technology, and cultural form	p. 144
Television and entertainment	p. 149
Timeline for Telegraphy, Talking Wireless, and Television	p. 156
The Governance, Regulation, and Ethics of Mass Communication Media	p. 161
Citizen Murdoch: A law unto himself?	p. 162
Media law and ethics	p. 163
Forms of media regulation	p. 165
Governance	p. 169
Co-regulation	p. 172
Media ethics	p. 173
The institutionalisation of ethics	p. 178
The future of media regulation	p. 180
The Emergence of Convergence: New Century, New Media	p. 185
From Calculation to Cyberia: The 2500-Year History of Computing	p. 187
Convergence: From calculus to computing	p. 188
Binary Code: One digit/no digit-on/off	p. 198
The technologies of war	p. 201
Postwar computing	p. 204
Solid circuitry to silicon chip	p. 205
Timeline for A (Modern) History of Computers	p. 207
The Golden Age of the Internet?	p. 213
Digital mythology	p. 214
The Golden Age of the Internet	p. 220
Being digital: A postmodern paradox?	p. 227
Was there ever a Golden Age and does it matter?	p. 233
Who's A Journalist Now? The Expanded Reportorial Community	p. 238
Who's who in the digital zoo?	p. 239
Citizen Kane to Citizen Journalist?	p. 240
Journalists and technology: An unhappy marriage?	p. 246
Backpack journalism	p. 251
Participatory journalism	p. 254
What of the future?	p. 259
The Techno-Legal Time-Gap: Can the Law Keep Up With the Digital Revolution?	p. 265
Broadcast to narrowcast: An ethico-legal minefield	p. 266
Media regulation in Australia: One step forward or a giant leap backwards?	p. 266
Who controls the Internet?	p. 281
The techno-legal time-gap: An explanation	p. 282
Privacy in the digital world	p. 283
Careful what you click for	p. 285
Piracy: Digital file-sharing and illegal copying	p. 287
From Broadcasting to Narrowcasting: The Emergence of a Surveillance Economy	p. 291
I Know What You Did Last Summer: The Surveillance Society has Arrived	p. 293
Big Brother in the 'big brown land'	p. 294
Surveillance societies in the West	p. 297
When too much surveillance is barely enough: 9/11 is the tipping point	p. 305
The digital battle lines	p. 311
That's The Way the Cookie Rumbles: A Surveillance Economy	p. 315
A surveillance economy, the key to a surveillance society	p. 316
A surveillance economy	p. 317
Convergence and surveillance: From broadcast to narrowcast	p. 319
Surveillance in the market: Buying and selling identity	p. 326
Politics and New Media	p. 334
Have the old ways changed forever? Dick Morris and Vote.com	p. 335
Agenda-setting online: The Internet as an election campaign tool	p. 339
Going global, living local: Distanciation of politics on the net	p. 345
Value, speed, and familiarity of format	p. 347
Implications and strategies for Australian election campaigns	p. 349
Online politics and the reportorial community	p. 351
Alternative politics on the Internet	p. 354
Can we Influence the Future of Narrowcasting?	p. 358
If video killed the radio stars, will podcasting kill the video stars?	p. 359
The surveillance society: Be careful what you wish for	p. 363
Can we intervene to 'save' the future?	p. 364
Pessimism of the intellect, optimism of the will	p. 368
Glossary	p. 371
Bibliography	p. 383
Index	p. 420
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