Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte

by Newman; Bruce I

• ISBN13: 9780789021595
• ISBN10: 0789021595
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 2003-07-30
• Publisher: Routledge

Summary

Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia.

Table of Contents

Editorial
The Merging of Public Relations and Political Marketing	1	(8)
Bruce I. Newman
Dejan Vercic
ARTICLES
The Material Culture of US Elections: Artisanship, Entrepreneurship, Ephemera and Two Centuries of Trans-Atlantic Exchange	9	(16)
Philip John Davies
News Management and New Managerialism: Quangos and Their Media Relations	25	(20)
David Deacon
Wendy Monk
New Labour: A Study of the Creation, Development and Demise of a Political Brand	45	(8)
Jon White
Leslie de Chernatony
Political Marketing Research in the 2000 U.S. Election	53	(36)
Elaine Sherman
Leon G. Schiffman
The 2000 American Presidential Election: Lessons from the Closest Contest in American History	89	(1)
Dennis W. Johnson
Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public Affairs	89	(20)
Phil Harris
Communicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?	109	(14)
Kristina Plavsak
Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections	123	(14)
Dejan Vercic
Iztok Verdnik
Structural Models of Voter Behavior in the 2000 Polish Presidential Election	137	(22)
Andrzej Falkowski
Wojciech Cwalina
Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election	159	(16)
Bruce I. Newman
Index	175