Communication Research: Asking Questions, Finding Answers

by Keyton, Joann

• ISBN13: 9780078036910
• ISBN10: 0078036917
• Additional ISBN(s): 9780073406763, 9781259870552
• Edition: 4th
• Format: Hardcover
• Copyright: 2014-02-25
• Publisher: McGraw-Hill Education
• More Book Details

Summary

Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.

Table of Contents

Contents

Preface

SECTION 1: Research Basics

Chapter 1 Introduction to Communication Research

Chapter 2 The Research Process: Getting Started

Chapter 3 Research Ethics

SECTION 2: Quantitative Communication Research

Chapter 4 Introduction to Quantitative Research

Chapter 5 Measurement

Chapter 6 Populations, Samples, and Sample Size

Chapter 7 Quantitative Research Designs

Chapter 8 Surveys and Questionnaires

Chapter 9 Descriptive Statistics, Significance Levels, and Hypothesis Testing

Chapter 10 Testing for Differences

Chapter 11 Testing for Relationships

Chapter 12 Quantitative Analysis of Text

Chapter 13 Reading and Writing the Quantitative Research Report

SECTION 3: Qualitative Communication Research

Chapter 14 Introduction to Qualitative Research

Chapter 15 Designing Qualitative Research

Chapter 16 Qualitative Methods of Data Collection

Chapter 17 Analyzing Qualitative Data

Chapter 18 Reading and Writing the Qualitative Research Report

Glossary

References

Author Index

Subject Index