Communication Research Measures A Sourcebook

by Rubin, Rebecca B.; Palmgreen, Philip; Sypher, Howard E.

• ISBN13: 9780898622911
• ISBN10: 0898622913
• Format: Hardcover
• Copyright: 1994-09-30
• Publisher: The Guilford Press

Summary

An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.

Author Biography

Rebecca B. Rubin is Professor of Communication Studies and Director of the Communication Research Center at Kent State University. In addition to developing the Communication Competency Assessment Instrument and editing the volume, Improving Speaking and Listening Skills, she has published two textbooks and more than 40 articles in a number of professional journals. Professor Rubin is on the Editorial Boards of a number of professional journals and has served as a consultant to state and federal agencies in the area of competence assessment.

Philip Palmgreen, Ph.D., is a Professor in the Department of Communication at the University of Kentucky. Well known for his work in mass media use and consumption, with particular attention to media drug abuse prevention messages, he is co-principal investigator on a project funded by the National Institute on Drug Abuse examining the targeting of televised anti-drug public service announcements to at-risk groups. The author of over 60 research articles, papers, and book chapters, he has served as a reviewer for the most major communication journals.

Table of Contents

Introduction	1	(6)
Part I MEASUREMENT TRENDS AND ISSUES
Measures of Instructional Communication	7	(14)
Patricia Kearney
Michael J. Beatty
Measures of Interpersonal Communication	21	(16)
Rebecca B. Rubin
Elizabeth E. Graham
Measures of Mass Communication	37	(20)
Alan M. Rubin
Elizabeth M. Perse
Measures of Organizational Communication	57	(24)
Cal W. Downs
Sue DeWine
Howard H. Greenbaum
Part II MEASURE PROFILES
Affective Learning	81	(5)
Affinity-Seeking Instrument	86	(3)
Argumentativeness Scale	89	(5)
Attributional Confidence Scale	94	(5)
Audience Activity Measures	99	(4)
Behavior Alteration Techniques	103	(6)
Communication Anxiety Inventory	109	(5)
Communication Satisfaction Questionnaire	114	(6)
Communicative Adaptability Scale	120	(5)
Communicative Competence Scale	125	(5)
Communicator Competence Questionnaire	130	(4)
Communicator Style Measure	134	(8)
Compliance-Gaining Techniques	142	(7)
Conversational Appropriateness/Effectiveness Scales	149	(5)
Cultivation Index	154	(5)
Family Communication Patterns Scale	159	(6)
Feelings of Understanding/Misunderstanding Scale	165	(4)
Generalized Immediacy Scale	169	(4)
Gratifications Sought and Obtained Scales	173	(5)
Group Behavior Inventory	178	(6)
Individualized Trust Scale	184	(3)
Interaction Involvement Scale	187	(6)
International Communication Association Audit	193	(13)
Interpersonal Attraction Scale	206	(5)
Interpersonal Communication Motives Scale	211	(6)
Interpersonal Communication Satisfaction Inventory	217	(6)
Interpersonal Solidarity Scale	223	(3)
Mean World Index	226	(4)
Mentoring and Communication Support Scale	230	(4)
News Credibility Scale	234	(4)
Nonverbal Immediacy Behaviors Instrument	238	(4)
Organizational Communication Conflict Instrument	242	(5)
Organizational Communication Development Audit Questionnaire	247	(7)
Organizational Communication Scale	254	(9)
Organizational Culture Survey	263	(5)
Organizational Identification Questionnaire	268	(5)
Parasocial Interaction Scale	273	(5)
Perceived Homophily Measure	278	(4)
Perceived Realism Scale	282	(4)
Personal Involvement Inventory	286	(6)
Personal Report of Communication Apprehension	292	(4)
Political Media Gratifications Scale	296	(5)
Quality Marriage Index	301	(3)
Receiver Apprehension Test	304	(4)
Relational Communication Scale	308	(6)
Relational Dimensions Instrument	314	(8)
Revised Self-Disclosure Scale	322	(5)
Source Credibility Scale---Berlo	327	(5)
Source Credibility Scale---McCroskey	332	(8)
Speakers' Perceptions of Situational Causes of Anxiety	340	(3)
Student Motivation Scale	343	(4)
Student Resistance Strategies	347	(5)
Teacher Credibility	352	(4)
Teacher Satisfaction Scale	356	(3)
Teacher Self-Disclosure Instrument	359	(4)
Team-Review Questionnaire	363	(4)
Television Affinity Scale	367	(4)
Television Viewing Motives Scale	371	(6)
Three-Dimensional Communication Load Scale	377	(5)
Unwillingness-to-Communicate Scale	382	(5)
Verbal Aggressiveness Scale	387	(6)
Verbal Immediacy Behaviors	393	(4)
Index	397