Communication for Rural Innovation: Rethinking Agricultural Extension, 3rd Edition

by Cees Leeuwis; Contributions by: Anne Van den Ban (former Head of the Extension Education Department, Wageningen University, The Netherlands)

• ISBN13: 9781405176477
• ISBN10: 1405176474
• Format: eBook
• Copyright: 2008-04-01
• Publisher: Wiley-Blackwell

Summary

This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.

Table of Contents

Preface

The CTA

Rethinking Extension.

Introduction

From Extension to Communication for Innovation

The Ethics and Politics of Communication for Innovation

The Role of Communicative Intervention in Policy Planning: Instrumental and Interactive Approaches

The Relations Between Human Practice, Knowledge And Communication.

Understanding Human Practices: The Example of Farming

Knowledge and Perception

Communication and the Construction of Meaning

Innovation As A Process Of Network Building Social Learning And Negotiation.

Changing Perspectives on Innovation

Social and Individual Learning

Negotiation Within Interactive Processes

The Role of Outsiders and Different Intervention Approaches

Media, Methods And Process Management.

The Potential of Basic Communication Forms and Media

Communication for Innovation Methods

The Management of Interactive Innovation Processes

The Planning of Individual Activities

Organisational And Interorganisational Issues.

Organisational Management, Learning and Research

Agricultural Knowledge and Information Systems

Privatisation and the emergence of æKnowledge MarketsÆ

Co-operation Across Scientific Disciplines and Epistemic Communities

Epilogue.

Approaches and Issues for Further Conceptual Research

References

Index

Table of Contents provided by Publisher. All Rights Reserved.