Communicator-in-Chief How Barack Obama Used New Media Technology to Win the White House

by Hendricks, John Allen; Denton, Robert E., Jr.; Baumgartner, Jody C.; Mackay, Jenn Burleson; Morris, Jonathan S.; Otenyo, Eric E.; Powell, Larry; Smith, Melissa M.; Snow, Nancy; Solop, Frederic I.; Waite, Brandon C.

• ISBN13: 9780739141052
• ISBN10: 0739141058
• Format: Hardcover
• Copyright: 2010-01-25
• Publisher: Lexington Books

Summary

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation.

Author Biography

John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University. Robert E. Denton, Jr., is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

Table of Contents

List of Tables	p. ix
Preface	p. xi
Acknowledgments	p. xv
Political Campaigns and Communicating with the Electorate in the Twenty-First Century	p. 1
Gadgets, Gismos, and the Web 2.0 Election	p. 19
"RT @BarackObama We just made history": Twitter and the 2008 Presidential Election	p. 37
Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign	p. 51
My Fellow Blogging Americans: Weblogs and the Race for the White House	p. 67
Obama and Obama Girl: YouTube, Viral Videos, and the 2008 Presidential Campaign	p. 83
E-mail and Electoral Fortunes: Obama's Campaign Internet Insurgency	p. 105
Game On: Video Games and Obama's Race to the White House	p. 123
Political Campaigns in the Twenty-First Century: Implications of New Media Technology	p. 139
Bibliography	p. 157
Index	p. 161
About the Editors	p. 167
About the Contributors	p. 169
Table of Contents provided by Ingram. All Rights Reserved.