Community Health Education Methods

by Bensley, Robert J., Ph.D.; Brookins-Fisher, Jodi

• ISBN13: 9780763718015
• ISBN10: 0763718017
• Edition: 2nd
• Format: Paperback
• Copyright: 2003-01-01
• Publisher: Jones & Bartlett

Summary

Community Health Education Methods: A Practical Guide is designed to assist you in effectively communicating messages and impacting norms and behaviors of individuals and communities. It is a book about the methods we use as health educators-the ways in which we tell a story and empower others to seek healthy lifestyles. It explains the basic tools we need in order to communicate messages to those we are trying to serve and provides us with an understanding of the skills we need to make a difference. This edition has been expanded in several ways, all of which are designed to provide both student and practitioner with an expanded understanding of the application of skills related to the practice of health education. New to this edition are chapters that focus on models of health communication and marketing; the application of theory and ethics in health education; expanded skills associated with presentations, different types of group facilitation, and media advocacy. Although maintaining a practitionerrs"s focus, new perspectives from national leaders in health education have been intertwined into both new and existing chapters. In addition, the format of each chapter has been made more user friendly by including a common chapter format, key terms, vignettes, additional resources, and interesting factoids within each chapter.

Table of Contents

Preface	ix
Acknowledgments	xi
Contributing Author Biographies	xiii
Section I Concepts and Theories for Selecting and Implementing Community Health Education Methods and Strategies	1	(108)
Using Theory and Ethics to Guide Method Selection and Application	3	(28)
Loren B. Bensley, Jr.
Author Comments	3	(1)
Introduction	4	(1)
Theory in Health Education	5	(11)
Ethics in Health Education	16	(12)
Conclusion	28	(3)
Promoting Health Education in a Multicultural Society	31	(20)
Jodi Brookins-Fisher
Stephen B. Thomas
Author Comments	31	(1)
Introduction	31	(3)
Being Culturally Competent in Health Education: A Focus for Method Selection	34	(5)
Tips and Techniques for Incorporating Cultural Competence into Professional Practice	39	(2)
Overcoming Challenges to Becoming Multiculturally Competent	41	(4)
Expected Outcomes	45	(1)
Conclusion	46	(5)
Health Communication	51	(32)
Michael D. Barnes
Brad L. Neiger
Rosemary Thackeray
Author Comments	51	(1)
Introduction	52	(2)
The Health Communication Process Model	54	(20)
Practical Application of the Health Communication Process	74	(4)
Strategies for Overcoming Challenges to Effective Health Communication	78	(1)
Conclusion	78	(5)
Social Marketing Concepts	83	(26)
Karen Denard Goldman
Author Comments	83	(1)
Introduction	83	(3)
The Social Marketing Process: An Overview	86	(1)
Marketing Concepts	87	(13)
Overcoming Challenges to Social Marketing	100	(3)
Expected Outcomes	103	(2)
Conclusion	105	(4)
Section II Implementing Methods and Strategies at the Individual Level	109	(182)
Facilitating Support Groups	111	(26)
Lynne Durrant
Traci Rieckmann
Author Comments	111	(1)
Introduction	112	(4)
Steps for Conducting Effective Support Groups	116	(10)
Tips and Techniques for Successful Support Group Facilitation	126	(4)
Overcoming Challenges to Effective Support Groups	130	(1)
Expected Outcomes	131	(3)
Conclusion	134	(3)
Selecting Presentation Methods	137	(22)
Keely S. Rees
Malcolm Goldsmith
Author Comments	137	(1)
Introduction	137	(2)
Steps for Selecting and Implementing Presentation Methods	139	(11)
Tips and Techniques for Selecting Presentation Methods	150	(3)
Overcoming Challenges to Selecting and Utilizing Presentation Methods	153	(1)
Expected Outcomes	154	(2)
Conclusion	156	(3)
Developing Effective Presentations	159	(22)
Heather M. Wagenschutz
Steve M. Dorman
Author Comments	159	(1)
Introduction	159	(1)
Steps for Conducting Effective Presentations	160	(11)
Tips and Techniques for Conducting Effective Presentations	171	(3)
Overcoming Challenges that Hinder Effective Presentations	174	(3)
Expected Outcomes	177	(1)
Conclusion	178	(3)
Developing and Selecting Print Materials	181	(28)
Katherine Delavan Plomer
Stephanie Sikora
Author Comments	181	(1)
Introduction	182	(2)
Steps for Developing Print Materials	184	(9)
Tips and Techniques for Developing Effective Print Materials	193	(9)
Overcoming Challenges in Developing Print Materials	202	(2)
Expected Outcomes	204	(1)
Conclusion	205	(4)
Working with the Media	209	(24)
Michael Young
Mary T. Gustas
Author Comments	209	(1)
Introduction	210	(1)
Steps for Utilizing Media Avenues	211	(11)
Tips and Techniques for Effectively Working with the Media	222	(7)
Overcoming Challenges to Working with the Media	229	(2)
Expected Outcomes	231	(1)
Conclusion	231	(2)
Developing Internet-Based Learning Modules	233	(22)
Robert J. Bensley
Author Comments	233	(1)
Introduction	233	(4)
Steps for Creating an Internet-Based Behavior Change Approach	237	(9)
Tips and Techniques for Developing Internet-Based Learning Modules	246	(2)
Overcoming Challenges to Developing Internet-Based Learning Modules	248	(2)
Expected Outcomes	250	(1)
Conclusion	251	(4)
Developing Computerized Tailored Health Messages	255	(36)
Matthew W. Kreuter
Heather A. Jacobsen
Eileen M. McDonald
Andrea Carlson Gielen
Author Comments	255	(1)
Introduction	255	(3)
Steps for Developing Computerized Tailored Messages	258	(22)
Tips and Techniques for Developing Tailored Messages	280	(2)
Overcoming Challenges to Developing Tailored Messages	282	(1)
Expected Outcomes	283	(1)
Conclusion	283	(8)
Section III Implementing Methods and Strategies at the Community or Policy Level	291	(120)
Facilitating Groups	293	(32)
Kathleen M. Roe
Kevin Roe
Jean M. Prout
Author Comments	293	(1)
Introduction	293	(7)
Steps for Effective Group Facilitation	300	(6)
Tips and Techniques for Effective Group Facilitation	306	(6)
Overcoming Challenges to Group Facilitation	312	(7)
Expected Outcomes	319	(1)
Conclusion	320	(5)
Building and Sustaining Coalitions	325	(32)
Frances D. Butterfoss
Mikelle D. Whitt
Author Comments	325	(1)
Introduction	326	(3)
Steps for Building Effective Coalitions	329	(10)
Tips and Techniques for Managing and Sustaining Coalitions	339	(8)
Overcoming Challenges to Coalition Success	347	(4)
Expected Outcomes	351	(2)
Conclusion	353	(4)
Impacting Health Policy through Legislative Advocacy	357	(26)
Sue Lachenmayr
Michele Baukema
Author Comments	357	(1)
Introduction	358	(1)
Steps for Advocating Legislation	359	(12)
Tips and Techniques for Successful Legislative Advocacy	371	(5)
Overcoming Challenges in Advocating for Legislation	376	(2)
Expected Outcomes	378	(1)
Conclusion	379	(4)
Using Media Advocacy to Influence Policy	383	(28)
Lori Dorfman
Author Comments	383	(1)
Introduction	384	(1)
Steps for Developing Effective Media Advocacy Campaigns	385	(14)
Tips and Techniques for Successful Media Advocacy	399	(4)
Overcoming Challenges in Media Advocacy	403	(2)
Expected Outcomes	405	(1)
Conclusion	406	(5)
Index	411