Community Health Promotion Ideas That Work

by Kreuter, Marshall W.; Lezin, Nicole A.; Kreuter, Matthew W.; Green, Lawrence W.

• ISBN13: 9780763704087
• ISBN10: 0763704083
• Edition: 1st
• Format: Paperback
• Copyright: 1997-07-10
• Publisher: Jones & Bartlett Learning

Summary

Modern Historiographyis the essential introduction to the history of historical writing. It explains the broad philosophical background to the different historians and historical schools of the modern era. In a unique overview of modern historiography, the book includes surveys on the Enlightenment and Counter Enlightenment; Romanticism; the voice of Science and the process of secularization within Western intellectual thought; the influence of, and broadening contact with, the New World; theAnnalesschool in France; and the effects of the repression and exile of the inter-war years and the Post-War 'moods.'Modern Historiographyprovides a clear and concise account of this modern period of historical writing.

Table of Contents

List of Figures	ix	(2)
List of Tables	xi	(2)
Acknowledgments	xiii	(2)
Introduction	xv
Chapter 1 FINDING TRUE NORTH	1	(16)
Case Story: Why Do We Do What We Do?	1	(4)
Why Did Linda Undertake the Stress Management Project?	5	(1)
What Do Dr. Jameson's Actions Tell Us?	6	(7)
How Would You Assess the Approach Linda Took?	13	(1)
Can a Staff Person Have Any Influence on Setting Program Prioities?	14	(1)
Summary	14	(1)
Endnotes	15	(2)
Chapter 2 FROM INFORMATION TO INSIGHT	17	(44)
Case Story: Making Tough Choices	17	(20)
Prologue	17	(1)
Staff Meeting	18	(2)
Initial Review of the Data	20	(5)
Identifying Gaps in the Data	25	(1)
Filling the Gaps	26	(6)
Weighing the Evidence	32	(4)
Four Months Later	36	(1)
Case Analysis	37	(1)
Types and Sources of Public Health Data	37	(13)
A Cautionary Note	50	(1)
Using Public Health Data	51	(7)
The North Carolina Report Card	52	(1)
Oregon's Benchmarks	52	(6)
Managed-Care Organizations	58	(1)
Summary	59	(1)
Endnotes	59	(2)
Chapter 3 DISCOVERING THE CAUSES	61	(28)
Case Story: What Causes the Causes?	61	(8)
Assumptions	69	(1)
The Targets for Change	69	(8)
Step 1: List Rick Factors	70	(1)
Step 2: Differentiate between Behavioral and Environmental Factors	70	(1)
Step 3: Shorten the List	70	(1)
Step 4: Determine Importance	71	(1)
Step 5: Determine Changeability	71	(4)
Step 6: Create a Matrix	75	(1)
Step 7: Set Objectives	76	(1)
Identifying the Causes	77	(3)
Generating Prediposing, Reinforcing, and Enabling Factors	80	(1)
G-Day: Australia's Diagnostic Approach	81	(5)
Summary	86	(1)
Endnotes	86	(3)
Chapter 4 PROMOTING SOCIAL CAPITAL	89	(30)
Case Story: The Court of Public Opinion	89	(9)
Making the Case	98	(8)
Strategy 1: Develop and Nurture Relationships with Management and Editorial Staff in the Local Media	101	(1)
Strategy 2: Implement a Traning Program to Enhance Practitioners' Skills in Media Advocacy	101	(3)
Strategy 3: With Your Community or Service Area, Participate in National Public Health Week to Highlight the Significance of Public Health to the Health of Your Community, State, and Nation	104	(1)
Strategy 4: Make the Public Aware that Public Health Services are Essential	104	(1)
Strategy 5: Make Data Understandable and More Relevant	105	(1)
Strategy 6: Reach the Decision Makers	105	(1)
Participation	106	(8)
Why Is Participation Important?	107	(7)
Social Capital	114	(2)
Summary	116	(1)
Endnotes	117	(2)
Chapter 5 THEORY APPLIED	119	(26)
Case Story: The Old Horse	119	(8)
Theory: A Primer	127	(3)
Is the Theroy Relevant to My Problem?	128	(1)
How Does the Theory Help Me Understand Tragets for Change?	129	(1)
How Does the Theory Inform the Selection or Development of an Intervention Method or Tactic?	129	(1)
Theory Summaries	130	(12)
The Health Belief Model	130	(2)
Self-Efficacy	132	(2)
The Theory of Reasoned Action	134	(3)
Diffusion of Innovations Theory	137	(5)
Summary	142	(1)
Endnotes	142	(3)
Chapter 6 TACTICS	145	(42)
Case Story: Checkmate	145	(8)
Home	145	(6)
Idea 1: Use Objectives to Stay Focused	151	(1)
Idea 2: Make Informed Decisions	151	(1)
Idea 3: Don't Reinvent the Wheel	151	(1)
Idea 4: There Is No Such Thing as a Free Lunch	151	(1)
Idea 5: To Maximize Effectiveness, Strategically Combine Multiple Tactics to Influence Complex Problems	152	(1)
Idea 6: Monitor the Intervention Process and Make Changes as Needed	152	(1)
Idea 7: Use Science to Enhance Your Creativity	153	(1)
Health Communications, Mdia Advocacy, and Policy Tactics	153	(21)
Health Communications: Follow the Signposts	153	(7)
Media Advocacy: Addressing the "Manufacturers of Illness"	160	(9)
Applying Policy and Regulatory Approoaches: A Tobacco Example	169	(5)
Tailoring: Combining Technology with Theory	174	(8)
What Is Tailoring?	174	(1)
Tailoring Works!	175	(1)
How are Tailored Materials Created?	176	(6)
Summary	182	(1)
Endnotes	183	(4)
Chapter 7 STEERING VS. ROWING	187	(18)
Case Story: Jameson	187	(7)
Management and Organizations	194	(5)
Essential Services	195	(1)
Strategic Planning	195	(3)
Benchmarking	198	(1)
Private- and Public-Sector Enterprises	198	(1)
Management and Indiviuals	199	(3)
Information Flow	200	(1)
The Supervisory Relationship	201	(1)
Professional Development	202	(1)
Professional Identity	202	(1)
Summary	202	(1)
Endnotes	203	(2)
Index	205