A Companion to Media Studies is a comprehensive collection that brings together new writings by some of the most respected canonical and contemporary media studies scholars to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields. Brings together new writings by some of the most respected canonical and contemporary media studies scholars in the most comprehensive collection on media studies to date. Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures. Provides an accessible point of entry into this expansive and interdisciplinary field. Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant.

Angharad N. Valdivia is Research Associate Professor of Communications at the University of Illinois, Urbana-Champaign. She is editor of Feminism, Multiculturalism, and the Media: Global Diversities (1995) and author of A Latina in the Land of Hollywood and Other Essays on Media Culture (2000).

Notes on Contributors

viii

Acknowledgments

xiv

Introduction

1

(18)

Angharad N. Valdivia

Part I Foundations

1 Feminist Media Perspectives

19

(21)

Margaret Gallagher

2 New Horizons for Communication Theory in the New Media Age

40

(10)

Denis McQuail

3 From Modernization to Participation: The Past and Future of Development Communication in Media Studies

50

(22)

Robert Huesca

4 Tensions between Popular and Alternative Music: R.E.M. as an Artist-Intellectual

72

(21)

Robert Sloane

Part II Production

5 Approaches to Media History

93

(22)

John Nerone

6 Ethical Issues in Media Production

115

(22)

Sharon L. Bracci

7 Digital Capitalism: A Status Report on the Corporate Commonwealth of Information

137

(20)

Dan Schiller

8 Media Production: Individuals, Organizations, Institutions

157

(31)

D. Charles Whitney and James S. Ettema

9 From the Playboy to the Hustler: Class, Race, and the Marketing of Masculinity

188

(21)

Gail Dines and Elizabeth R. Perea

Part III Media Content

10 Selling Survivor: The Use of TV News to Promote Commercial Entertainment

209

(18)

Matthew P. McAllister

11 Constructing Youth: Media, Youth, and the Politics of Representation

227

(20)

Sharon R. Mazzarella

12 The Less Space We Take, the More Powerful We'll Be: How Advertising Uses Gender to Invert Signs of Empowerment and Social Equality

247

(25)

Vickie Rutledge Shields

13 Constructing a New Model of Ethnic Media: Image-Saturated Latina Magazines as Touchstones

272

(21)

Melissa A. Johnson

14 Out of India: Fashion Culture and the Marketing of Ethnic Style

293

(18)

Sujata Moorti

Part IV Media Audiences

15 Resuscitating Feminist Audience Studies: Revisiting the Politics of Representation and Resistance

311

(26)

Radhika E. Parameswaran

16 The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User

337

(23)

Sonia Livingstone

17 The Cultural Revolution in Audience Research

360

(22)

Virginia Nightingale

18 Practicing Embodiment: Reality, Respect, and Issues of Gender in Media Reception

382

(17)

Joke Hermes

19 Salsa as Popular Culture: Ethnic Audiences Constructing an Identity

399

(22)

Angharad N. Valdivia

Part V Effects

20 Race and Crime in the Media: Research from a Media Effects Perspective

421

(16)

Mary Beth Oliver

21 The Appeal and Impact of Media Sex and Violence

437

(24)

Jennings Bryant and Donna Miron

22 The Role of Interactive Media in Children's Cognitive Development

461

(19)

Ellen A. Wartella, Barbara J. O'Keefe, and Ronda M. Scantlin

23 The Impact of Stereotypical and Counter-Stereotypical News on Viewer Perceptions of Blacks and Latinos: An Exploratory Study

480

(15)

Michael C. Casas and Travis L. Dixon

Part VI Futures

24 Where We Should Go Next and Why We Probably Won't: An Entirely Idiosyncratic, Utopian, and Unashamedly Peppery Map for the Future

495

(18)

John D.H. Downing

25 All Consuming Identities: Race, Mass Media, and the Pedagogy of Resentment in the Age of Difference

513

(16)

Cameron McCarthy

26 Expanding the Definition of Media Activism

529

(19)

Carrie A. Rentschler

27 Realpolitik and Utopias of Universal Bonds: For a Critique of Technoglobalism

548

(17)

Armand Mattelart translated from the French by Samira Hassa

28 Intellectual Property, Cultural Production, and the Location of Africa

565

(13)

Boatema Boateng

Index

578

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