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PartI Introduction to Marketing
Chapter1 Marketing in the New Millennium
Chapter2 Trends: You, Food, and Health Care
PartII Marketing
Chapter3 Marketing 101
Chapter4 Marketing You
Chapter5 Marketing a Service
Chapter6 Marketing a Product
Chapter7 Customer Service
Chapter8 Evaluating Your Competition
PartIII Business Skills and Marketing Plan
Chapter9 Marketing through Networking
Chapter10 Negotiating Agreements
Chapter11 Setting Prices and Fees
Chapter12 Marketing and Business Ethics
Chapter13 Promotion: PR, Advertising
Chapter14 Pursuing the Potential of the Media
Chapter15 Writing a Marketing Plan
PartIV Application to Practice
Chapter16 Marketing Healthy Food and the Food Industry
Chapter17 Marketing Health Care: Acute and Outpatient Settings
Chapter18 Marketing Wellness and Health Promotion
Chapter19 Marketing Dietetic Technicians
PartV Quick “How to” Reference
Chapter20 How to Sell
Chapter21 How to Market Nutrition in the Supermarket
Chapter22 How to Enter the Functional Medicine Nutrition Market
Chapter23 How to Market Sports Dietetics
Chapter24 How to Market a Website
Chapter25 How to Market Yourself as a Speaker
Chapter26 How to Use a Book to Grow Your Career
Chapter27 How to Self-Publish and Market Your Book
Chapter28 How to Write a Marketing Brochure
Chapter29 How to Write a Resume, CV, and Bio
Chapter30 How to Write a Proposal
Chapter31 How to Obtain Publicity for Your Special Event
Chapter32 How to Write a Press Release
Chapter33 How to Write a Query or Pitch Letter
Chapter34 How to Develop a Press Kit
Chapter35 How to Market at Conventions and Trade Shows
Chapter36 How to Write Effectively to Physicians
Chapter37 How to Market a Newsletter
Chapter38 How to Create and Use Focus Groups
Chapter39 How to Write a Nutrition Newspaper Column
Chapter40 How to Become a Consultant
