Introduction: Required Reading (Yes, Really) | |
The Emergence of the Hapless Executive | |
Defining and Refining Competitive Intelligence | |
Competitive Intelligence: What You Don't Know WILL Hurt You | |
Why Fixating on Competitors is Wrong | |
Three Distinctions Every Executive Must Know | |
Training Yourself to Detect Opportunities and Recognize Clues | |
Knowing When and Why to Power Up the CI Engine | |
Next Steps For You and Your Company | |
Understanding and Evaluating Information Sources | |
Performing Like a CI Pro | |
Demystifying Competitive Intelligence, One Fallacy at a Time | |
What's In It For Me? | |
Playing by the Rules, SCIP, Resources | |
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