Competitive Intelligence And Global Business

by Blenkhorn, David L.; Fleisher, Craig S.

• ISBN13: 9780275981402
• ISBN10: 0275981401
• Format: Hardcover
• Copyright: 2005-01-30
• Publisher: Praeger Pub Text

Summary

Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace (for example, by anticipating their next moves and beating them to the punch) or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce (which enhances the speed with which products and services can be delivered around the world, as well as the speed with which competitors can surprise you), the effects of interest groups (such as those advocating environmental protections, which can tilt the playing fields), and new laws governing the practice of CI across borders. In this book, contributions from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth analysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum from pharmaceuticals to automotive supply chains, highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

Table of Contents

Preface	ix
Acknowledgments	xv
Section One: The Global Competitive Intelligence Process
1 The State of Our Understanding of Research and Practice in Competitive Intelligence and Global Business	3	(14)
David L. Blenkhorn and Craig S. Fleisher
2 Key Intelligence Topics (KITS) in Competitive Intelligence and Global Business	17	(14)
Meera Mody
3 In Search of Best Practices in Global Competitive Intelligence	31	(14)
Kirsten Rowatt
4 Moving from a Domestic to a Global Competitive Intelligence Perspective: Learning from World-Class Benchmark Firms	45	(12)
Jeff MacDonald and David L. Blenkhorn
5 Process Differences in Performing Global versus Domestic Competitive Intelligence Data Collection	57	(16)
Tracy Annett
Section Two: The Global Competitive Intelligence Environment
6 Key Laws Governing the Practice of Competitive Intelligence in Global Business	73	(14)
Michelle Sandilands
7 Global Competitive Intelligence in Top-Performing Companies	87	(14)
Rahim Kassam
8 Competitive Intelligence in Asia: The View Through Different Lenses	101	(14)
Babette Bensoussan
9 The Internet Will Continue to Revolutionize International Competitive Intelligence Practices	115	(14)
Kelly Mah
10 The Legal Playground: Conducting Competitive Intelligence on a Global Basis	129	(14)
Michelle S. Stever
Section Three: Global Competitive Intelligence Management
11 A StratCom Model for the Practice of International Competitive Intelligence	143	(16)
Attila L. Lendvai
12 The Location and Organization of the Competitive Intelligence Function in a Multinational Corporation	159	(14)
Michelle Murray
13 Best Applications of Global Competitive Intelligence: Macro-Level Scanning and Cultural Analysis	173	(14)
Scott A. Lapstra and Victor Knip
14 Knowledge, Skills, and Abilities of Domestic and International Competitive Intelligence Practitioners	187	(20)
Betty Toczydlowski
Section Four: Country-, Industry-, and Process-Specific Studies in Global Competitive Intelligence
15 The Application of the Global Competitive Intelligence Model to Sweden	207	(14)
Sandy Kokkinis
16 A Comparison of Competitive Intelligence Practices in the United States and Mexico	221	(16)
Ross Kerr
17 Competitive Intelligence in Brazil	237	(16)
Jeff Libis
18 The Role of Competitive Intelligence in the Global Automotive Supply Chain	253	(18)
Keith Fishwick
19 Management of Global Competitive Intelligence: The Way Ahead	271	(14)
Craig S. Fleisher and David L. Blenkhorn
Index	285	(4)
About the Editors and Contributors	289