The Complete Idiot's Guide to E- Commerce

by Smith, Rob; Speaker, Mark; Thompson, Mark

• ISBN13: 9780789721945
• ISBN10: 0789721945
• Format: Paperback
• Copyright: 2000-01-01
• Publisher: DK Publishing, Inc.

Summary

The Complete Idiot's Guide to e-Commerce shows you what makes e-businesses successful, what to consider when starting an on-line business, where the Internet is heading and how to avoid the pitfalls that are on the horizon. It also includes an e-commerce business model at the end of the book that brings all the content together in one cohesive strategy. You can surf the Internet to an on-line website for real examples of some e-commerce concepts like 'real-time' supply chain objects or secure electronic payment forms. The book also includes links to e-commerce suppliers, information and new technology.

Author Biography

Rob Smith is the co-founder of online e-commerce companies Routecool.com and StoneGarden.com. He is also president of Exordium Technology Corp, a think tank, test lab, and consultancy. Mark Speaker is the president of 2MN8 Inc., a company focused on delivering home networking education. He is co-founder of a new Internet company, Learnlots.com. Mark Thompson has written dozens of manuals on personal computing and networking, and has delivered hundreds of lectures and seminars on networking technologies. He is also a co-founder of Learnlots.com.

Table of Contents

Part 1: What Is e-Commerce	5	(112)
What Is Driving the e-Commerce Revolution?	7	(14)
The Sky Is the Limit: Internet Market Valuations	21	(16)
The Next Great e-Commerce Company---Yours	37	(12)
e-Commerce Defined	49	(20)
The Virtual Corporation	69	(12)
Killer Apps	81	(20)
The Laws of the e-Commerce Jungle	101	(16)
Part 2: Opportunities in e-Commerce	117	(90)
It's Just a Matter of Time: Real Time vs. Batch	119	(10)
King of the Jungle---The Automated Supply Chain	129	(14)
The Customer Is King	143	(12)
Show Me the Money	155	(16)
The Virtual Workforce	171	(18)
There's Gold in Them Thar Hills: Data Mining	189	(18)
Part 3 e-Marketing	207	(74)
Spinning a Web---Internet Marketing	209	(16)
Internet Advertising	225	(16)
Internet Marketing Models	241	(16)
Offline Marketing for Online Businesses	257	(12)
The Marketing Goldrush: Data Mining	269	(12)
Part 4: e-Strategies: Managing the e-Corporation	281	(54)
e-Commerce Resource Planning	283	(12)
Knowledge Management	295	(14)
Customers: Leveraging Your e-Commerce Assets	309	(12)
Land Mines Lurking on the Net	321	(14)
Part 5: Pulling It All Together	335	(12)
The Definitive e-Commerce Model	337	(10)
Glossary	347