Summary

Want to get an MBA? The Complete MBA For Dummies, 2 nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You'll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You'll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to: Know and respond to your customers' needs Handle budgets and forecasts Recruit and retain top people Establish and run employee teams Use Sarbanes-Oxley to your company's advantage Negotiate with the best of them Build long-term relationships with clients Avoid common managerial mistakes Improve cash flow Market your products and services Make the most of your advertising dollarOnce you know what an MBA knows, the sky's the limit. Read The Complete MBA For Dummies, 2 nd Edition, and watch your career take off!

Author Biography

Kathleen R. Allen, PhD, is the author of Entrepreneurship and Small Business Management, 3rd Ed., Launching New Ventures, 5th Ed., Bringing New Technology to Market, and Growing and Managing an Entrepreneurial Business, as well as several other trade books. As a Professor of Entrepreneurship at the Lloyd Greif Center for Entrepreneurial Studies, based in the Marshall School of Business at the University of Southern California, Allen has helped hundreds of entrepreneurs start their ventures. At USC, she’s also director of the Marshall Center for Technology Commercialization, where she works with scientists and engineers to help bring their inventions to market. As an entrepreneur herself, Allen has co-founded four companies and is presently the co-founder and president of N2TEC Institute, which is dedicated to technology-based economic development in rural areas of the United States (www.n2tec.org).
Allen holds a PhD from USC, an MBA, and a master’s degree in Romance Languages.

Peter Economy (La Jolla, CA) is Associate Editor for the Apex Award–winning magazine Leader to Leader, a member of the National Advisory Council of the Creativity Connection of the Arts and Business Council of Americans for the Arts, a member of the board of directors of SPORTS for Exceptional Athletes (www.s4ea.org), and bestselling co-author of The SAIC Solution: How We Built an $8 Billion Employee-Owned Technology Company. He has also worked on more than 30 other books, including Managing For Dummies, 2nd Ed., The Management Bible, Enterprising Nonprofits: A Toolkit for Social Entrepreneurs, and Writing Children’s Books For Dummies.

Introduction
The New, Improved World of Business
The MBA in a Nutshell
Today's Hottest Business Trends
Entrepreneurship for Everyone
Global Business: Fun and Profit in Katmandu
Polish Your Crystal Ball for Some Strategic Planning
Managing a Business in the New World
Managing Is Hard; Leading Is Even Harder
Carrots and Sticks: The ABCs of Motivating Employees
Hiring and Firing: How to Get Good Employees and Keep Them
One for All and All for One: Building Teams That Really Work
Money: What You Don't Know Will Hurt You
All You Ever Wanted to Know about Accounting
Working Your Way through Financial Statements
Deciphering the Mysteries of Financial Planning and Analysis
Understanding Stocks and Bonds
It Takes Money to Make Money
Marketing in the New World
You Are Nothing without a Customer
Getting Noticed with Advertising and Promotion
Navigating the New World of Selling
Other Important Stuff
Manufacturing and Distribution: It's a Brave New World
The Ins and Outs of Risk Management
In Business, Everything Is Negotiation
Econ 101: The Basics of Economics
The Part of Tens
Ten Biggest Mistakes Managers Make
Ten Effective Ways to Market Your Products and Services
Ten (Or So) Steps to Improve Your Cash Flow
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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