Complete MBA For Dummies^?, 2nd Edition

by Kathleen Allen; Peter Economy (Leader to Leader magazine)

• ISBN13: 9780470280133
• ISBN10: 0470280131
• Format: eBook
• Copyright: 2008-03-01
• Publisher: For Dummies

Summary

Want to get an MBA? The Complete MBA For Dummies, 2 nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You'll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You'll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to: Know and respond to your customers' needs Handle budgets and forecasts Recruit and retain top people Establish and run employee teams Use Sarbanes-Oxley to your company's advantage Negotiate with the best of them Build long-term relationships with clients Avoid common managerial mistakes Improve cash flow Market your products and services Make the most of your advertising dollarOnce you know what an MBA knows, the sky's the limit. Read The Complete MBA For Dummies, 2 nd Edition, and watch your career take off!

Table of Contents

Introduction.

The New, Improved World of Business.

The MBA in a Nutshell

TodayÆs Hottest Business Trends

Entrepreneurship for Everyone

Global Business: Fun and Profit in Katmandu

Polish Your Crystal Ball for Some Strategic Planning

Managing a Business in the New World.

Managing Is Hard; Leading Is Even Harder

Carrots and Sticks: The ABCs of Motivating Employees

Hiring and Firing: How to Get Good Employees and Keep Them

One for All and All for One: Building Teams That Really Work

Money: What You DonÆt Know Will Hurt You.

All You Ever Wanted to Know about Accounting

Working Your Way through Financial Statements

Deciphering the Mysteries of Financial Planning and Analysis

Understanding Stocks and Bonds

It Takes Money to Make Money

Marketing in the New World.

You Are Nothing without a Customer

Getting Noticed with Advertising and Promotion

Navigating the New World of Selling

Other Important Stuff.

Manufacturing and Distribution: ItÆs a Brave New World

The Ins and Outs of Risk Management

In Business, Everything Is Negotiation

Econ 101: The Basics of Economics

The Part of Tens.

Ten Biggest Mistakes Managers Make

Ten Effective Ways to Market Your Products and Services

Ten (Or So) Steps to Improve Your Cash Flow

Index.

Table of Contents provided by Publisher. All Rights Reserved.