Compose, Design, Advocate : A Rhetoric for Integrating Written, Visual, and Oral Communication

by Wysocki, Anne Frances; Lynch, Dennis A.

• ISBN13: 9780321117786
• ISBN10: 0321117786
• Edition: 1st
• Format: Paperback
• Copyright: 2006-02-17
• Publisher: Longman

Summary

To be truly successful communicators in todayrs"s world, students need to be fluent in multiple modes of communication: written, visual, and oral. Providing instruction in, and samples from, diverse genres of writing,Compose, Design, Advocatealso provides an advocacy focus that encourages students to use written, visual, and oral communication to effect change in their lives and communities. With compelling reading selections, in-depth "Thinking through Production" writing assignments, and excellent coverage of research,Compose, Design, Advocateis a highly teachable text that will challenge and engage students.

Table of Contents

Purposes of this book	p. iii
The conceptual shape of this book	p. iv
Brief contents	p. v
Acknowledgments	p. xiv
Introduction	p. 1
Designing compositions rhetorically	p. 17
Throughout this book you'll see "argument"	p. 18
A rhetorical process for designing compositions	p. 23
[Assignments] thinking through production	p. 31
Laying out a design plan	p. 33
Developing a statement of purpose
Sense of purpose	p. 34
Audience	p. 36
Context	p. 38
Statement of purpose	p. 40
Producing a composition
Strategies	p. 42
Medium	p. 44
Arrangement	p. 46
Production	p. 48
Testing	p. 50
A sample design plan	p. 52
[Assignments] thinking through production	p. 55
Developing a (more complex) statement of purpose	p. 57
[Assignments] thinking through production	p. 58
Working with more complex communications	p. 61
Developing a more complex & complete statement of purpose
Sense of purpose	p. 67
Audience	p. 69
Context	p. 74
Statement of purpose	p. 76
Producing a (more complex) composition	p. 79
Producing more complex compositions
Strategies	p. 80
Medium	p. 86
Arrangement	p. 90
Production	p. 97
Testing	p. 99
Design plans	p. 106
Producing compositions	p. 109
Contexts for Production
About advocacy and argument	p. 111
Becoming an advocate	p. 112
Who changes and who benefits when you advocate?	p. 113
The time that advocacy requires	p. 114
Styles of advocacy: The AVODAH Website "After Seattle: Anarchists Get Organized."	p. 115
Being an advocate, being a citizen, and being a critic: "The Partly Cloudy Patriot." Sarah Vowell	p. 133
[Assignments] thinking through production	p. 141
Researching for advocacy and argument	p. 143
Research, argument, and advocacy	p. 144
What research is the ethics of being a researcher
Designing rhetorical research	p. 146
Developing an initial question
Using the questions to determine what you need to research
Carrying out your research
Using your research to develop and test a design plan
Producing and testing your communication
[Assignments] thinking through production	p. 175
Strategies for Production
What differentiates these modes of communication	p. 178
[Assignments] thinking through production	p. 180
About written modes of communication	p. 181
The pleasures of writing	p. 182
Finding your own
How writing grows out of and in response to and sustains other writing
The Declaration of Independence
The contexts, audiences, and purposes of writing	p. 188
Writing contexts
Writing audiences
Writing purposes
Ethos, logos, and pathos as writing strategies	p. 191
Ethos in writing	p. 192
Factors contributing to ethos
Building ethos in introductions to written compositions
Logos in writing	p. 198
Logos as overall structure
Smaller arguments to use for building larger arguments
Logos in helping others follow your arguments
Logos as word play
Pathos in writing	p. 209
The written strategies of revising, editing, and proofreading	p. 213
Testing writing	p. 219
Responding to the writing of others
[Assignments] thinking through production	p. 222
About oral modes of communication	p. 223
The pleasures of speaking	p. 224
On listening	p. 225
Preparing a talk: context, audience, purpose	p. 227
The contexts in which you speak
Considering audiences as you plan
Approaching purposes as you plan
"Inviting Transformation." Sonja K. Foss and Karen A. Foss
Speaking ethos, logos, and pathos	p. 238
Ethos as speaking strategy
Pathos as speaking strategy
Logos as speaking strategy
"Constructing Connections." Sonja K. Foss and Karen A. Foss
A checklist for preparing a design plan for a talk	p. 251
Preparing (yourself) to talk	p. 252
The anxieties of public speaking
Visualization: preparing to deliver a talk
Delivery: wording, gestures, smells
Delivery: using support materials
Interviewing	p. 256
Rules for effective interviews
Testing and evaluating oral presentations	p. 259
Ethical contexts of speaking-and listening	p. 260
[Assignments] thinking through production	p. 261
About visual modes of communication	p. 263
The pleasures-and complexities-of visual communication	p. 264
The contexts, purposes, and audiences of visual communication	p. 266
Visible contexts
Visible audiences
Visible purposes
Seeing ethos, pathos, and logos	p. 270
Seeing ethos	p. 271
Photographing ethos
A professional ethos
Seeing pathos	p. 274
Pathos in photographs
The rhetorical colors of pathos
The pathos of type
Seeing logos in the arrangement of elements	p. 285
How many elements to include?
Creating a visual hierarchy...
Creating a visual hierarchy by using contrast and sameness
Creating visual unity using repetition
The logos of type arrangement	p. 295
The logos of using words and pictures together	p. 301
Strategies for analyzing and producing visual arguments	p. 305
Visual analogies
Visual accumulation
Visual symbols
[Assignments] thinking through production	p. 314
Analyzing the arguments of others	p. 315
Why are we analyzing and researching the arguments of others?	p. 316
About the examples	p. 318
About rhetorical analysis	p. 320
Writing up rhetorical analysis	p. 323
A sample rhetorical analysis: "Attack of the Monster Movie Poster"	p. 324
[Assignments] thinking through production	p. 327
Analyzing posters	p. 329
How we analyze posters
Movie posters from the United States
Wartime posters from the United States and elsewhere
Movie posters from other countries
[Assignments] thinking through production	p. 344
Analyzing documentary photography	p. 347
How we analyze documentary photography
Sightwalk. Gueorgui Pinkhassov [Photograph Collection]
The Black Triangle. Josef Koudelka [Photograph Collection]
[Assignments] thinking through production	p. 377
Analyzing instruction sets	p. 381
How we analyze instruction sets
Japanese Onomatopoetic Expressions [Book Excerpt]
Nomadic Furniture [Book Excerpt]
Arabic Calligraphy [Book Excerpt]
Navy Semaphore Flag Code [Rotating Wheel]
A Fire Extinguisher [Product Box]
If ... then ... [Pamphlet]
If There Is an Explosion...[Web Page]
[Assignments] thinking through production	p. 397
Analyzing editorial & opinion pieces	p. 399
How we analyze editorial and opinion pieces
Native Education Boosted by Presence of Elders. Robert Baptiste [Webpage]
Who Would Call Warrior "Squaw"? E.J. Montini [Webpage]
The Case for Affirmative Action. Charles J. Ogletree, Jr. [Magazine Editorial]
The Case against Affirmative Action. David Sacks and Peter Thiel [Magazine Editorial]
Walking the Line. Jack Turner [Magazine Article]
[Assignments] thinking through production	p. 426
Analyzing essays	p. 427
How we analyze essays
How to Look at the Periodic Table. James Elkins [Book Chapter]
Higher Education. Gary Smith [Magazine Article]
A Marketable Wonder: Spelunking the American Imagination. Julian Dibbell [Webpages]
The Plaintiff Speaks. Clarissa T. Sligh [Book Chapter]
Red Shoes. Susan Griffin [Essay]
[Assignments] thinking through production	p. 508
Analyzing comics	p. 509
How we analyze comics
Leviathan. Peter Blegvad [Single-Pane Comic]
Common Scents. Lynda Barry [Graphic Essay]
The Veil. Marjane Satrapi [Graphic Novel Chapter]
[Assignments] thinking through production	p. 532
Credits	p. 533
Index	p. 537
This is an Online Chapter,@www.ablongman.com/wysocki analyzing interviews
How we analyze interviews
Jon Heder: Napoleon Dynamite
Two interviews with science fiction writer Neal Stephenson
Neal Stephenson's Past, Present, and Future - Neal Stephenson Responds with Wit and Humor
Four perspectives on copying digital media
Steve Jobs: The Rolling Stone Interview - RIAA victim talks to p2pnet
How Copyright Law Changed Hip Hop: An Interview with Public Enemy's Chuck D and Hank Shocklee
Lawrence Lessig: The "Dinosaurs" Are Taking Over
[Assignments] thinking through production
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