Computer Assisted Survey Information Collection

by Couper, Mick P.; Baker, Reginald P.; Bethlehem, Jelke; Clark, Cynthia Z. F.; Martin, Jean; Nicholls, William L.; O'Reilly, James M.

• ISBN13: 9780471178484
• ISBN10: 0471178489
• Edition: 1st
• Format: Hardcover
• Copyright: 1998-10-23
• Publisher: Wiley-Interscience

Summary

The latest computer assisted methods for survey research Computer assisted survey information collection (CASIC) methods are rapidly replacing traditional "paper and pencil" survey procedures. Researchers now apply computer technologies at every step of the survey process, from automating interviews and computerizing data collection to data capture and preparation. CASIC techniques are reshaping today's survey research and methodology --and redefining tomorrow's. Computer Assisted Survey Information Collection is the most up-to-date and authoritative resource available on CASIC methods and issues. Its comprehensive treatment provides the scope needed to evaluate past development and implementation of CASIC designs, to anticipate its future directions, and to identify new areas for research and development. Written in an array of evidentiary styles by more than 60 leading CASIC practitioners from numerous disciplines, this coherently organized volume: * Covers CASIC development and its integration into existing designs and organizations * Discusses instrument development and design * Examines survey design issues, including the incorporation of experiments * Discusses case management of automated survey systems * Evaluates training and supervision of computer assisted interviewers * Reviews self-administered surveys, including optically scannable mail surveys * Considers emerging technologies, such as voice recognition, pen-CASIC, and the Web as a data collection tool. Supplemented with copious tables, figures, and references as well as an extensive glossary, Computer Assisted Survey Information Collection provides a solid foundation in CASIC for seasoned research-survey practitioners and graduate students across a broad spectrum of social science disciplines.

Author Biography

MICK P. COUPER, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland.

Reginald P. Baker is President & Chief Operating Officer of Market Strategies International, USA.

Table of Contents

Contributors	ix	(4)
Preface	xiii
1. The History and Development of Computer Assisted Survey Information Collection Methods	1	(22)
Mick P. Couper
William L. Nicholls II
2. Diffusion of Technological Innovation: Computer Assisted Data Collection in the U.K.	23	(22)
Martin Collins
Wendy Sykes
Colm O'Muircheartaigh
3. Integrating CASIC into Existing Designs and Organizations: A Survey of the Field	45	(18)
Robert M. Groves
Robert D. Tortora
4. Development and Implementation of CASIC in Government Statistical Agencies	63	(22)
Cynthia Z.F. Clark
Jean Martin
Nancy Bates
5. Organizational Effects of CATI in Small to Medium Survey Centers	85	(20)
John Tarnai
John Kennedy
David Scudder
6. A Systematic Approach to Instrument Development in CAI	105	(20)
Susan H. Kinsey
Donna M. Jewell
7. Producing CAI Instruments for a Program of Surveys	125	(22)
Mark Pierzchala
Tony Manners
8. The Individual Interview	147	(20)
Dirk Sikkel
9. Incorporating Experiments into Computer Assisted Surveys	167	(18)
Thomas Piazza
Paul M. Sniderman
10. Use of Computer Assisted Interviewing in Longitudinal Surveys	185	(16)
Ann Brown
Alison Hale
Sylvie Michaud
11. The Future of Data Editing	201	(22)
Jelke Bethlehem
Frank van de Pol
12. Automated Coding of Survey Data	223	(22)
Howard Speizer
Paul Buckley
13. Automated Management of Survey Data: An Overview	245	(18)
William E. Connett
14. CAPI Survey Management Systems: Case Management on Laptops	263	(22)
Lon Hofman
James Gray
15. Automated Call Scheduling: Current Systems and Practices	285	(22)
Teresa Parsley Edwards
R. Suresh
Michael F. Weeks
16. Getting from There to Here: Electronic Data Communications in Field Surveys	307	(24)
James Smith
Michael Rhoads
Jane Shepherd
17. Training Field Interviewers to Use Computers: Past, Present, and Future Trends	331	(20)
Mark S. Wojcik
Edwin Hunt
18. Evaluating Interviewer Use of CAPI Navigation Features	351	(16)
Sandra Sperry
Brad Edwards
Richard Dulaney
D. E. B. Potter
19. Mode, Behavior, and Data Recording Error	367	(22)
James M. Lepkowski
Sally Ann Sadosky
Paul S. Weiss
20. Computerized Self-Administered Questionnaires	389	(20)
Magdalena Ramos
Barbara M. Sedivi
Elizabeth M. Sweet
21. Ten Years of Interviewing without Interviewers: The Telepanel	409	(22)
Willem E. Saris
22. Collecting Sensitive Information with Different Modes of Data Collection	431	(24)
Roger Tourangeau
Tom W. Smith
23. Automated Self-Interviewing and the Survey Measurement of Sensitive Behaviors	455	(20)
Charles F. Turner
Barbara H. Forsyth
James M. O'Reilly
Phillip C. Cooley
Timothy K. Smith
Susan M. Rogers
Heather G. Miller
24. Response Rates, Data Quality, and Cost Feasibility for Optically Scannable Mail Surveys by Small Research Centers	475	(24)
Don A. Dillman
Kent J. Miller
25. Scanning and Optical Character Recognition in Survey Organizations	499	(22)
Evert Blom
Lars Lyberg
26. Pen CASIC: Design and Usability	521	(22)
John Bosley
Frederick G. Conrad
David Uglow
27. Business Surveys of the Future: The World Wide Web as a Data Collection Methodology	543	(20)
Richard L. Clayton
George S. Werking
28. Current and Future Technology Utilization in European Market Research	563	(20)
Bill Blyth
29. The CASIC Future	583	(22)
Reginald P. Baker
References	605	(40)
Glossary of CASIC Acronyms	645	(2)
Index	647