The latest computer assisted methods for survey research Computer assisted survey information collection (CASIC) methods are rapidly replacing traditional "paper and pencil" survey procedures. Researchers now apply computer technologies at every step of the survey process, from automating interviews and computerizing data collection to data capture and preparation. CASIC techniques are reshaping today's survey research and methodology --and redefining tomorrow's. Computer Assisted Survey Information Collection is the most up-to-date and authoritative resource available on CASIC methods and issues. Its comprehensive treatment provides the scope needed to evaluate past development and implementation of CASIC designs, to anticipate its future directions, and to identify new areas for research and development. Written in an array of evidentiary styles by more than 60 leading CASIC practitioners from numerous disciplines, this coherently organized volume: * Covers CASIC development and its integration into existing designs and organizations * Discusses instrument development and design * Examines survey design issues, including the incorporation of experiments * Discusses case management of automated survey systems * Evaluates training and supervision of computer assisted interviewers * Reviews self-administered surveys, including optically scannable mail surveys * Considers emerging technologies, such as voice recognition, pen-CASIC, and the Web as a data collection tool. Supplemented with copious tables, figures, and references as well as an extensive glossary, Computer Assisted Survey Information Collection provides a solid foundation in CASIC for seasoned research-survey practitioners and graduate students across a broad spectrum of social science disciplines.

MICK P. COUPER, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland.

Reginald P. Baker is President & Chief Operating Officer of Market Strategies International, USA.

Contributors

ix

(4)

Preface

xiii

1. The History and Development of Computer Assisted Survey Information Collection Methods

1

(22)

Mick P. Couper

William L. Nicholls II

2. Diffusion of Technological Innovation: Computer Assisted Data Collection in the U.K.

23

(22)

Martin Collins

Wendy Sykes

Colm O'Muircheartaigh

3. Integrating CASIC into Existing Designs and Organizations: A Survey of the Field

45

(18)

Robert M. Groves

Robert D. Tortora

4. Development and Implementation of CASIC in Government Statistical Agencies

63

(22)

Cynthia Z.F. Clark

Jean Martin

Nancy Bates

5. Organizational Effects of CATI in Small to Medium Survey Centers

85

(20)

John Tarnai

John Kennedy

David Scudder

6. A Systematic Approach to Instrument Development in CAI

105

(20)

Susan H. Kinsey

Donna M. Jewell

7. Producing CAI Instruments for a Program of Surveys

125

(22)

Mark Pierzchala

Tony Manners

8. The Individual Interview

147

(20)

Dirk Sikkel

9. Incorporating Experiments into Computer Assisted Surveys

167

(18)

Thomas Piazza

Paul M. Sniderman

10. Use of Computer Assisted Interviewing in Longitudinal Surveys

185

(16)

Ann Brown

Alison Hale

Sylvie Michaud

11. The Future of Data Editing

201

(22)

Jelke Bethlehem

Frank van de Pol

12. Automated Coding of Survey Data

223

(22)

Howard Speizer

Paul Buckley

13. Automated Management of Survey Data: An Overview

245

(18)

William E. Connett

14. CAPI Survey Management Systems: Case Management on Laptops

263

(22)

Lon Hofman

James Gray

15. Automated Call Scheduling: Current Systems and Practices

285

(22)

Teresa Parsley Edwards

R. Suresh

Michael F. Weeks

16. Getting from There to Here: Electronic Data Communications in Field Surveys

307

(24)

James Smith

Michael Rhoads

Jane Shepherd

17. Training Field Interviewers to Use Computers: Past, Present, and Future Trends

331

(20)

Mark S. Wojcik

Edwin Hunt

18. Evaluating Interviewer Use of CAPI Navigation Features

351

(16)

Sandra Sperry

Brad Edwards

Richard Dulaney

D. E. B. Potter

19. Mode, Behavior, and Data Recording Error

367

(22)

James M. Lepkowski

Sally Ann Sadosky

Paul S. Weiss

20. Computerized Self-Administered Questionnaires

389

(20)

Magdalena Ramos

Barbara M. Sedivi

Elizabeth M. Sweet

21. Ten Years of Interviewing without Interviewers: The Telepanel

409

(22)

Willem E. Saris

22. Collecting Sensitive Information with Different Modes of Data Collection

431

(24)

Roger Tourangeau

Tom W. Smith

23. Automated Self-Interviewing and the Survey Measurement of Sensitive Behaviors

455

(20)

Charles F. Turner

Barbara H. Forsyth

James M. O'Reilly

Phillip C. Cooley

Timothy K. Smith

Susan M. Rogers

Heather G. Miller

24. Response Rates, Data Quality, and Cost Feasibility for Optically Scannable Mail Surveys by Small Research Centers

475

(24)

Don A. Dillman

Kent J. Miller

25. Scanning and Optical Character Recognition in Survey Organizations

499

(22)

Evert Blom

Lars Lyberg

26. Pen CASIC: Design and Usability

521

(22)

John Bosley

Frederick G. Conrad

David Uglow

27. Business Surveys of the Future: The World Wide Web as a Data Collection Methodology

543

(20)

Richard L. Clayton

George S. Werking

28. Current and Future Technology Utilization in European Market Research

563

(20)

Bill Blyth

29. The CASIC Future

583

(22)

Reginald P. Baker

References

605

(40)

Glossary of CASIC Acronyms

645

(2)

Index

647

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