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Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

by Gordon Bowen; Wilson Ozuem

ISBN13: 9781466665965
ISBN10: 1466665963
eBook ISBN(s): 9781466665972
Additional ISBN(s): 9781466665958
Format: Nonspecific Binding
Copyright: 2014-10-31
Publisher: IGI Global

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1. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities > ISBN13: 9781466665965

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